Do you feel like it’s a little bit of a business cheat spending time on Pinterest instead of doing something “constructive”? Most of us female entrepreneurs are drawn to Pinterest thanks to the chic, feminine and inspiring images and yes, we often use it as a bit of an escape from business building.
But Pinterest is more that just a pretty place to pin images to your business boards. It’s a great, functional platform that can serve your business and brand if used constructively to drive traffic to your website, which can increase your engagement and also help build your social media following.
Wondering where to begin now that you’ve learnt how to Pin? We suggest these five simple steps to integrate Pinterest constructively into your business website or blog.
1 | START IT RIGHT
Just like your other social media platforms, it’s important that your Pinterest is set up under your business name and is cohesive with your branding. To do this, sign up for your Pinterest account as a business and confirm your website before you start pinning. You can find the steps to follow here. If you’ve already started pinning on a personal account, don’t be too concerned. It’s not too difficult to switch and curate your feed in line with your brand. You can find more on how to do this via Pinterest here.
2 | SIMPLE AS 1,2, PIN
WordPress makes it easy to add a pin it button on your website via the “Pin It” plugin which can be added from your dashboard under the “plugins” tab. Installing this creates an overlay on each image in your post, encouraging your readers to engage more with your content and easily share your designed graphics with their audiences. When they pin, images are shared directly from your website to their Pinterest page, easily linking the content back to the original place of creation and ultimately bringing more traffic to your site.
3 | CREATE (P)INTEREST
While creating the content for your blog posts, you’ll most likely spend time creating beautiful imagery and graphics to increase interest and engagement with your readers. But don’t let the effect of your designs end there. We spoke about how to create interesting imagery, quickly and cost effectively, using Canva here. But no matter which design software you use, try to create cohesively to promote your content across all social media platforms. When designing for Pinterest, we encourage you to think vertically, as these designs get the most traction and the most pins, helping you get the most use out of your designs and drive more traffic to your site.Pinterest - More than just a pretty place. Here're 5 steps to using it to drive traffic to your siteClick To Tweet
4 | GET RICH QUICK
Of course, we’re talking Rich pins here. You’ve probably heard the term and if you’re wondering what this means, it’s essentially the additional information added directly to a Pin and not into the caption as a normal pin would contain. Rich Pins give you the option to make it easy for your readers to buy product directly from your pin, along with the options of adding app information, video, recipe explanations and much more. To get started on Rich Pins, you’ll need to have a little bit of knowledge about meta tags for your website. You can visit the Pinterest for business page for help on setting these up for your site.
5 | BE PRECISE WITH THE PRETTY
Once you’ve got things looking pretty graphically, be precise with where and how you pin things on your own business page. You’ll want to curate your Pinterest space like a gallery, making your posts and content easy to find on categorised boards and an enjoyable experience for anyone who follows you on the platform. The more engaging, pretty and precise your information is, the more your visitors will want to stay on your site, which is ultimately what we all want.
Visit the Bluchic Pinterest Page for more on how we use Rich Pins and business boards for our brand.