If you can’t afford a PR professional, you can still get some media attention with a little DIY PR. With a bit of foresight and some time invested, you can build relationships with editors and reporters who will love talking about you.
- Angle your Story
Remember that good PR is about telling a story, not just selling a product. Whether you are involved with a local charity or have developed a unique process, develop a story that a journalist could interview you about. Write a press release that tells this story and includes a couple photos.
- Find your Contacts
Check the website of the newspaper, magazine, or TV news station you want to pitch to. Look for similar stories that have been covered before and find out who wrote or reported on the story. Go to the Staff Contact page and contact that person directly. You may even want to reference the previous story.
- Make Lasting Connections
Send a personable email, with your press release. Follow up if you don’t hear back in a week or two. If you hear back, follow through and enjoy your interview or story. Find out if the news outlet will be in need of a similar story or your industry advice in the coming months. Plan now for future stories.
It’s not a secret art, but it does take time and effort – and just a bit of courage. Don’t ever be afraid to ask! As long as you are being courteous and patient, you will eventually build great relationships with the local media!
Tiffany is a freelance writer with experience in print and online writing. She uses her journalistic background to unfold unique angles of untold stories and helps clients present themselves and their products with freshness and excitement.