There are a number of ways to improve your social media platforms, but as a small business owner, you don’t have a ton of time to devote to growing your social platforms.
These easy-to-implement tweaks to your social platforms can explode business growth and get you more customers, with minimal effort on your part.
1 | Improve your Pinterest bio description
Your Pinterest bio description is the place to showcase what you do, who you work with, and a call-to-action to get people on your email list.
Think about the people who are new to your profile. How would you want them to be introduced to your brand? Your profile should briefly describe exactly the people you help and how you help them, so people will know ahead of time what type of content you will be pinning.
Here are some examples of excellent Pinterest bio descriptions:
Reference: Nesha Designs l Krista Rae l Lizzie Davey
Each of their bio descriptions has the following:
- Keywords in their title (example: Squarespace, WordPress, blogger, freelance) and in their description. When people look up those keywords, these profiles are more likely to show up at the top of the results.
- Explanation of what they do and who they help. This helps your audience have a clear understanding of who you are and if they want to work with you now, or perhaps in the future.
- A link to join their email list, with an incentive. You should give viewers an incentive to join your email list. Use a free email course, workbook or resource library to influence people to sign up for your email list.
2 | Create detailed board descriptions using keywords on Pinterest
Editing your board descriptions on Pinterest will help people who are searching for particular keywords find you and your Pinterest boards.
Here is an example of a great Pinterest board description from Meighan O’Toole:
Meighan tells you exactly what type of pins will be included on this board: social media tips and resources. She also uses other keywords such as “driving traffic,” “creating community,” and “online business.”
When people search for those particular keywords, Meighan’s profile will show up higher in the search results, gaining her more followers and ultimately more website traffic.
Here is another great example from Summer Tannhauser:
Summer’s description of her Entrepreneur | Branding board clearly states that it will share branding tips for creative small businesses. Again, you will also see she uses several keywords too: “website design,” “branded marketing,” and “logo design,” among others.Ready to explode your business growth? Check out these 6 small #socialmedia tweaks from @bluchic!Click To Tweet
3 | Use highly relevant hashtags on Instagram
Using relevant hashtags on Instagram is a great way to gain more targeted followers who may eventually purchase your products or services.
Here is a quick way to find relevant hashtags: Take a look at what some of the leaders in your niche use as hashtags. Once you click on one of the hashtags, you will notice other related hashtags that people use.
Here is an example:
This is what shows up searching the #savvybusinessowner hashtag. Once you click on the hashtag, you will see “related” hashtags. These are hashtags that other people use in conjunction with using #savvybusinessowner. If you swipe to the left where it says “related” you will see more related hashtags you should consider using.
Keep a list of these hashtags on your computer as well as on the notes app on your phone. That way you can easily copy and paste these hashtags whenever you upload a new Instagram photo.
Take your Instagram posts one step further, and have a call-to-action in your descriptions. Lead them to your latest product or service that you offer, ask them a question, or direct them to sign up for your email list.
It’s not recommended to throw a call-to-action in your picture description just to have one, so make sure your CTA pairs well with the image you are sharing.
4 | Ask questions of your audience
Have you ever heard of the saying, “you never know until you ask?” It’s true, even on social media. We often forget that the people we are communicating with on social media are real, live human beings.
While some people might be discouraged because they *only* have 100 followers, try to think of it from a different angle: Imagine 100 people in a room, listening to everything you say.
100 people is a lot of people! Treating your followers like actual people will help you build a deeper relationship with your followers. These people will turn into your biggest fans, always buying your products and services as well as sharing your brand with everyone they know.
Social media isn’t just a one-way straight, it has the word “social” in it for a reason. By developing a deeper relationship, you will begin to learn exactly the type of content, products, or services they want to purchase. Knowing exactly what your customer will buy puts you at a huge advantage for being the most helpful as possible.
5 | List your business in your Facebook profile
This is probably the easiest tweak of all, but it can have a major impact on your business. If you participate in Facebook groups (which you should be if you aren’t!), then this tweak is an absolute must-do.
When you ask questions or respond to questions in Facebook groups, people will tend to hover over your name to see what type of work you do. Many times, if you don’t have anything listed, people won’t take you as seriously as a small business owner.
Here is an example:
Trena Little lists her exact job title. You know right off the bat that she creates videos and helps other businesses with their video strategy. Any time she posts a comment about video strategy, people will take her seriously because that is what she does as a business.
6 | Respond back to every comment. Yes. Every comment.
Yep, we’re going to go there. As a small business owner, you’re going to need to make the time to respond to every comment.
Let’s think about the 100 people again. Imagine you were in this room, and 25 of these people gave you a compliment. Would you just ignore them? Walk past without speaking a word? Not even utter a thank you?
No, you wouldn’t. At least I hope you wouldn’t.
That’s how you need to treat every comment on social media. Each commenter could become a client or customer. Taking the time to respond back will make you stick out from other businesses who won’t take the time to respond back.
A rule of thumb is to match the length of your comment to the length of their comment. If someone leaves a comment that says “great post!” you don’t need to spend an entire paragraph thanking them profusely.
But if someone leaves a thoughtful comment, spend a little more time crafting a response. Write how you would say it out loud to the person. You will sound more authentic if you write like you’re speaking directly to that person.
Question: What are other small tweaks you’ve made to your social platforms that have exploded business growth? Let me know by tweeting @bluchic.