Whether you’ve just started your brand or have been in business for years, your media kit can feel like an intimidating next step. It often reflects a level of success – and a level of achievement you’re reaching for. But if it’s time, it’s time. Don’t be scared to take your brand to that level. Get it going and start growing.
- Gather your information.
Media kits require your story, your photos and images, your statistics, all your links, your product information, your readership, and more. Before you dive in, gather it all in one Word document. It doesn’t have to be pretty, just get it together so you can start laying it out and you won’t get frustrated by constant starting and stopping.
- Don’t worry about length.
Too many people get caught up in making their media kit long enough – or thinking its too big and they need to cut out content. Don’t worry about that right now. Right now… just worry about sharing who you are, what you’ve built, and why it matters. Later, after using the kit for a bit, you can edit it – or add to it, but for today, just get it done. (Because here’s the secret. Every media kit, even from the “big players,” is different. And they all work the same.)
- Remember your end goal.
Are you selling ad space? Are you trying to build some media buzz? Are you telling your story? Are you selling your products? Are you trying to get into an art show? What’s the goal with this media kit? Really focus on making sure THAT information is there. Price points if you’re selling. Viewer stats if you’re selling ad space. And so on. You can worry about the “accessories” once you have the real goal of the media kit done.
Tiffany is a freelance writer with experience in print and online writing. She uses her journalistic background to unfold unique angles of untold stories and helps clients present themselves and their products with freshness and excitement.