Obvious marketing pages call for your brand writing. Your About page, your taglines, your home page. Are you letting urgency or mental exhaustion leak your brand voice from your more pragmatic pages? Your product descriptions, your service pages, your contact page. Are they too speaking your brand or just reiterating the basics?
Here are some simple tips to keep your brand woven through every page.
- Keep a brand word list. Sometimes I create these for my clients based on pages we’ve written together. Make a list of the specific words you use to highlight your brand message. Keep it nearby and refer to it as you write.
- Write all your pages in one document. When I write web content for clients, I keep them all in one Word document. Read the pages from one to another so you can keep consistency and clarity throughout.
- Read out loud and pretend as though you were explaining your brand to a friend or client. Don’t be afraid of quirky words and clever language. Sometimes we try to oversanitize or overprofessionalize our web writing. Be you and let your brand reflect you.
Tiffany is a freelance writer with experience in print and online writing. She uses her journalistic background to unfold unique angles of untold stories and helps clients present themselves and their products with freshness and excitement.