Whether it’s the holidays or you’re in a business slump, business can’t be booming all the time. And that’s totally fine! You should welcome and appreciate downtime for your business, so you can have time to really evaluate how your business is doing and how you can improve.
Here are 6 things that we do when business is slow and you should do them too! If you want 4 additional ideas and a checklist, we got you covered! Just click below to get access to our free resource library!
6 Actionable Tasks You Can Do When Business Is Slow
1 | Create a new opt-in
Old and new visitors alike are browsing your website daily, so while business is slow you could create a fancy new opt-in for your email list.
There are a lot of different ways you can create a new opt-in. Here are a few ideas to get you started:
- Email course/challenge
- Coupon off products/services
- Extra audio/video files
- Swipe files
- Resource list
The options are endless! Be creative and brainstorm ways you can add a fresh new opt-in to your site.
2 | Update your website
Perhaps it’s been awhile since you’ve last updated your website. When business is slow, updating your website is the perfect task to do in the meantime.
Take a look at your product/services, about, and contact pages and make sure everything is up-to-date and accurate.
Remember, you want to make these pages about the visitor. What’s in it for them if they work with you or buy your products?
3 | Test your sales pages
If you aren’t constantly testing your sales pages, you could really be missing out on business. Sometimes, changing a simple feature such as the color of a button can increase your conversions!
Consider testing the copy on your product pages, copy on buttons for your CTAs, and even the colors you use throughout your website and on CTA buttons.
Be careful to only be testing one feature at once. You don’t want to change everything at once and then have no idea what actually helped convert at a higher rate!When business is slow, do these 6 things to help your #smallbusiness grow!Click To Tweet
4 | Re-visit your goals and re-align as necessary
As a small business, it’s important to consistently be re-visiting your goals and re-aligning as necessary.
Take time to write down all of the information about your business as it sits right now: sales on products/services, social media numbers, the number of email subscribers, website views per month, etc.
Then, write down everything that you’re doing now for your business. That includes all of the day-to-day work you do, as well as any marketing tasks you do on behalf of your business.
Take a look back at the goals you set for yourself and identify what tasks you are currently doing have helped you get further in your business and what tasks you should eliminate that aren’t helping you grow.
If you don’t currently have business goals, take this time to make some business goals! If looking forward a year intimidates you, try and make goals for the next 90 days.
5 | Plug money leaks
Amy Lynn Andrews talks about this in her Useletter and blog about stopping money leaks and we think it’s a great idea.
Write down everything you spend money on for your business each month and how much it costs.
Review and see if there are any subscriptions, products, or services that you are no longer using and discontinue your service.
You can also review if there is a way you can downsize your subscription or research to see if there are better and more affordable options out there for you to use.
6 | Learn something new
The slow season for your business is the perfect time to learn something new! Try out a new social media platform, take an online course or an in-person class, or research a new revenue stream for your business.
Downtime does not have to mean wasted time. Keep your mind fresh and learn a new skill!
Even when business is slow you can still be productive and grow your business. It’s important to remember to take the time to reflect on your business and goals and make adjustments along the way.