You know how important it is to market your business. An effective marketing strategy is the key to building your audience and improving your conversion rate.
But building a marketing strategy and creating all the content you need to follow that strategy can take a lot of time. It can become overwhelming and unsustainable after a while.
So how do you prevent burnout? How do you streamline your marketing so you can still engage with your audience and promote your offers without feeling like that’s all you ever do?
We’ve got four tips for you.
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Streamline your marketing #1 | Be Selective About Your Marketing Platforms
One of the easiest mistakes to make when you’re creating your marketing strategy is thinking that you need to advertise your business on every platform.
But trying to keep up with Facebook, X/Twitter, Pinterest, Instagram/Threads, LinkedIn, and the latest social media flavor of the month — that’s exhausting. And if you are also maintaining a blog, writing regular email newsletters, or running a podcast, keeping up with all those platforms is even more overwhelming.
But it’s also not necessary. Your target audience isn’t active on every single platform, so there’s no need to try to reach them everywhere on the internet.
Instead, select a few social media platforms where you want to market your business. And then, focus all your efforts there. You’ll save yourself time and money. Plus, you’ll have more bandwidth to actually show up consistently on those platforms.
How do you decide which platforms to choose? Ask these questions:
- Where are most of my ideal customers spending time online?
- Which platforms align best with my branding?
- What kind of marketing content do I want to create?
The answers will help you narrow down the platforms you want to use. For example, if your content and branding rely heavily on images, Instagram and Pinterest will probably be better choices than LinkedIn.
Related post: Marketing Tactics You Haven’t Tried to Grow Your Business
Streamline your marketing #2 | Create a Schedule (and Stick to It)
Another problem that many business owners face when it comes to online marketing is time. They choose two platforms, let’s say Instagram and Facebook, and then they start trying to make content every day.
Pretty soon, they’re burned out! Creating the daily posts seems like a chore, they feel uninspired, and they’re just not motivated to post, much less engage with any comments from readers.
What’s the solution? Scheduling.
Scheduling content ahead of time is much more efficient. It saves time and helps eliminate decision fatigue.
With a schedule, you can decide ahead of time how many days you want to post to each platform every week. Then you can decide what types of content you want to post.
Maybe you plan your Facebook posts to include a Q&A, a highlighted product, and a meme every week.
That’s just one example. The key is to create a schedule that fits your goals and resources. If you only have the desire and time to create two posts every week, don’t make a schedule that requires you to post every day.
Related post: Marketing Tactics You Haven’t Tried to Grow Your Business
Streamline your marketing #3 | Create Your Content in Batches
Another fantastic benefit of developing a content marketing schedule is that you can batch your content. Many business owners have busy schedules — they don’t have the energy or brainpower to open up social media every day and come up with something new to post.
But with a schedule, you can create your content in batches and then schedule the posting dates ahead of time. This is far more efficient and it’s usually more enjoyable as well.
When you create your content in batches, you can tap into that creativity, get several days or weeks of content tasks done, and then cross them off your list. You don’t have to worry about getting into that “headspace” all the time, and you can invest more time and energy into the other aspects of your business: developing offers, working with clients, and expanding your expertise in your field.
Another benefit of batching your content is that you can develop themed content. Choose a theme that you know your audience cares about, and then create several posts about it. It’s more efficient for you and provides more value to your audience.
Related post: Why Content Strategy Is the One Thing You Need to Focus On
Streamline your marketing #4 | Use Templates That Match Your Branding
Another way to streamline your marketing is to use templates. It’s crucial for your social media content to match your branding. Templates take care of that for you — and they eliminate decision fatigue, which is something many entrepreneurs experience when creating marketing content.
Just choose social media templates and designs that match your brand and website, use those templates when you batch-create your content, and then schedule those posts ahead of time. Quick, easy, on-brand content with minimal effort!
Final Thoughts
Marketing your business online doesn’t have to be frustrating or overwhelming. The key is to find solutions to the most common challenges: decision fatigue, overwhelm, and time.
Making a content schedule allows you to create content in batches ahead of time. It also helps you show up regularly for your audience.
Use templates to save even more time and ensure that your content matches your branding. And remember, you don’t need to use every platform — just choose the ones where your audience is most active.
Want to create gorgeous social media posts that match your website and branding? It’s easy with our Social Media Templates. These customizable Canva templates eliminate the hassle of graphic design and save you time. Just choose the template that matches your website theme, customize it in Canva, and post!