• What to Include on Your PR Page on Your Site

    Public relations (PR) can help you build your expertise, tell your brand’s story, create a positive relationship with other brands and people in your industry, and grow your reach.  But the more “relations with the public” you have, the more you need to make it easy for people to connect with you, ask you questions, […]

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  • How to Market Your Business Through PR & Podcasts

    What is marketing, really? It’s not just one thing — it encompasses creating valuable content, building relationships and networking, promoting your products or services, and more.  While the overall goal of marketing is to drive traffic to your business and increase sales, it’s not always just talking about your services or offers. Instead, it can […]

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  • 6 Simple Ways to Boost Affiliate Sales for Your Business

    If you scroll through Facebook, Instagram, TikTok or any other social platform, chances are you will see “sponsored posts,” ads, and partnerships. These are all types of affiliate marketing — but they’re not the only types. Affiliate marketing is what happens when one brand or person connects a potential customer to a brand or person, […]

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  • 5 Ways to Boost Your Confidence in Your Business

    As a business owner, your confidence plays a big part of your overall success. People want to buy from experts who are confident about the work they do, and they may hesitate to work with someone who doesn’t seem sure of themselves. Whether you struggle with perfectionism, fear of failure, or perhaps comparing yourself to […]

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  • Business Bundles: Are They Right For You?

    Business Bundles: Are They Right For You? | Thinking about participating in a business bundle? We discuss what they are, who they are for, & how they could benefit your business. #businessstrategy #marketingstrategy

    Have you seen those “business bundles” floating around recently? Maybe you’ve even purchased one (or four, we won’t judge!). These business bundles usually include a ton of courses from creators all over the internet, specifically chosen to help you grow your business in one way.  As you grow your offers, maybe to include templates or […]

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