Having a great content strategy is essential to small business owners these days. Standing out online is hard, but not unachievable if you have a solid content strategy. But what is a content strategy? So glad you asked! 🙂 First, let’s define content. Content can include not only your blog and website content, but also […]
We love looking at other online shop owner’s websites. From gaining inspiration to adoring unique gifts, we are always looking for new online shop owners to follow. In this post, we’ve compiled our 10 favorite online shop owners who have an amazing website and tips on how you can too! 10 Online Shop Owners […]
Many businesses spend too much time focusing on their competitors. While observing what works and doesn’t work for others in your industry, it should never be a primary focus of your business. Why? Because it tends to create an anxiety that can be difficult to manage. You also easily get trapped in the comparison game […]
As you’re building your business, there will come a point in time when you will need to start investing in it. Finding resourceful and affordable products are wonderful, but sometimes you need to level up your business and invest more to continue to grow. We passionately believe in investing in your business, and we’re thrilled […]
Whether it’s the holidays or you’re in a business slump, business can’t be booming all the time. And that’s totally fine! You should welcome and appreciate downtime for your business, so you can have time to really evaluate how your business is doing and how you can improve. Here are 6 things that we do […]
As an online business owner, your website is your biggest business asset. Serving as the hub to promote your business, it’s the ultimate tool to sell yourself and your products or services. Speaking as an online business owner myself, we wouldn’t even have an online shop if it wasn’t for our website! Though these days, […]
Infusing your brand personality into your website can be a complex undertaking. Having visions of what you want your brand to portray is one thing, but having it translated onto your website is a whole other beast. First, let’s define what brand personality means. Your brand personality is what makes your business relatable to a […]
Some may think of their about page as an afterthought. I mean, what’s most important is your content, right? While the content and product pages are certainly important, your about page is the one place where people can get to know you and your business best. And people like to buy from people, which means […]
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