As an online business owner, your website is your biggest business asset. Serving as the hub to promote your business, it’s the ultimate tool to sell yourself and your products or services. Speaking as an online business owner myself, we wouldn’t even have an online shop if it wasn’t for our website! Though these days, […]
Infusing your brand personality into your website can be a complex undertaking. Having visions of what you want your brand to portray is one thing, but having it translated onto your website is a whole other beast. First, let’s define what brand personality means. Your brand personality is what makes your business relatable to a […]
Some may think of their about page as an afterthought. I mean, what’s most important is your content, right? While the content and product pages are certainly important, your about page is the one place where people can get to know you and your business best. And people like to buy from people, which means […]
Launching a website is no easy task. With what feels like a million things to do before the big day, it can become a stressful situation that ends up leaving you drained and dreading launch day. But launch day should be an exciting time. A time that you look forward to and gives you hope […]
Launching a new product to existing customers may seem like an easy task, but there’s more to it than a simple notification alerting your customers you have a new product. If you want to have a successful launch and get your current customers excited about your newest product, it will take some work and effort, […]
Your online shop is designed and ready to go on your WordPress site, you’ve started growing your email list, and now you’re ready to drive traffic to your online shop and start selling your products. But, as a small business, that may be no easy task. Especially if you’re just starting out, it can seem […]
You’ve started collecting emails for the launch of your online shop and now you’re ready to create your online shop on your WordPress website. But what are the steps to setting up an online shop? In today’s post, we cover exactly how to create an online shop on a WordPress website. How To Create […]
Your email list is one of the most important assets you can have for your online shop. You have complete control over your email list so you can directly connect with people that want to hear about your products. Email subscribers are also more likely to be product buyers. They have invited you into their […]
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