Guest post by Sarah Eggers

Pumpkin spice lattes are here and you’re feeling fresh-faced and ready to take on the world. You’ve got your personal goals written down and you’ve sworn to dedicate the rest of the year to accomplish your new year resolutions. But what about your business? Do you have goals written for this month? For Q4? How about for the next 5 years?

You’re Not a Hustler, You’re a Hobbyist

Let’s jump right into the crux of the matter, friends. And this is a hard truth for many of us to hear, but here it goes.

If you don’t have a business plan, then you’re not running a business, you’re just busying yourself with an expensive hobby.

You’re not a hustler, you’re a hobbyist. Just because you are making an income doesn’t mean you are running a business. A hobby operates on the income and whim of the hobbyist. A business operates on a structured plan that outlines its future growth.

This is the moment you all gasp and I drop the mic and walk away. Just kidding, I wouldn’t do that to you.

No, today I’m going to walk you through the Chalkboard Method of creating effective and easy-to-follow business plans, so you can move from hobbyist to hustler.

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Guest post by Ardelia Lee

If you’re launching a new product or service soon, I know you’re excited. And probably a little nervous. Launch involves so much work, and there’s always that nagging fear that you won’t do as well as you want to. I’ve been there. It’s not fun.

But there’s a way to improve your launch potential, and I’m talking profits and impact. It involves using your launch story in your content.

What’s a launch story? It’s the story (or stories) surrounding the creation of your product or service. They can even include your experiences during your launch. These are great compliments to the strategy content you’re likely planning to share during launch time because they offer several benefits that straight up strategy content can’t.
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