Positioning your business to attract premium clients isn’t about posting more content or tweaking your pricing page every few months. I’ve seen incredibly capable service providers do both and still struggle to book high-paying clients. Marketing like a generalist might bring traffic, but it rarely brings clients willing to invest at a higher level. More […]
If you’ve been asking, “What are the top 3 services you can offer to grow an online business?” you’re asking the right question. As your skills and experience grow, the challenge isn’t whether you can offer a lot—it’s deciding what to lead with. Maybe you can design, consult, strategize, build funnels, write copy, or set […]
No matter what industry your business operates in, it’s important to monitor the market and find ways to adapt to your customers’ changing needs. Evolving your offers allows you to grow your audience and provide a range of options that encourage your clients to remain with you instead of moving to a competitor. So, how […]
The end of the year is only a couple of weeks away! Is your business ready? Whether or not you’re taking time off and shutting your business down for the holidays, it’s important to make the most of this time of year. It’s the perfect opportunity to review how things are going, finalize your tax […]
A free challenge is a great way to attract new people to your brand, engage your audience, or build excitement for an upcoming launch. But it can also be a lot of work. So how do you host a challenge that’s successful and fun — without giving yourself too much to do? What do you […]