When you think of the term “building your brand”, what comes to mind? Many people assume having a brand is only for big corporations or 6 figure businesses but that’s so not the case.
Your branding is important whether you’re a solopreneur growing a business or you have a 10 person team. Social media can be a great way to build your brand, whether you’re an individual or you’re a 10-person team.
Why build your brand on social media? One notable reason is the sheer amount of people who use social networks every single day. Having an online presence, and a social media presence, is almost crucial in this day and age (though that doesn’t mean you have to be on all platforms) and it’s an easy way to start building a brand around yourself and your business.