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8 Things You Need To Know Before Launching Your First Site

8 Things You Need To Do Before Launching Your First Website | No clue where to start when your launching your first site? Find out everything you need to do before your launch!

Launching your first website is downright scary.

You might have reached a pain point you didn’t anticipate, or you might be sitting here, reading this blog post, procrastinating building the site for yet another day. (We know the feeling all too well!)

My husband (Andrew) and I built Bluchic from the ground up over the past 6 years, and we have learned a lot along the way about how to effectively launch business sites and start to build a lasting customer base.

Want to learn my 8 tips for what to do before launching your first website? Read on!

8 Things You Need To Know Before Launching Your First Website


1 | Review your website content

The first step along the way to launching your first website is to double- no, triple-check the content of your site.

Make sure that your entire site has been checked for spelling, grammatical errors, spacing, and alignment.

You want your website to be super impressive to the flood of followers you’ll be getting so you need to make sure your website content is impeccable!

Curious about copy? Check out this post covering the 7 dos and don’ts of DIYing your website copy or find out how to write great product descriptions.


2 | Review your call to actions

Two big things to remember in all of your CTA (call to action) buttons–they should be clear, and they should be minimal.

In fact, we recommend that your landing pages only have one.

This is to make sure that your potential clients know what to do once they get to your site–if you pitch them several different products, all with separate landing pages and buttons to click, they’re much less likely to click even one.

Check out these 6 landing page tips to explode business growth.


3 | Make sure every form works

Whether your forms are to sign up potential clients for your email newsletter or onboarding them with a lead magnet, or even (especially) reaching out to contact you, you want to make sure these work, especially when you’re launching your first website.

Check them yourself with your email address, and ask several colleagues or friends to test them as well.

Check this out - @bluchic shares 8 things you MUST know before launching your first website!Click To Tweet


4 | Optimize for SEO

Create page titles that establish a theme of your business and help you to be reached by searches for keywords related to your business.

Place phrases that describe your business mission on your site on an “About Us” page.

As long as your message is clearly stated on your site (bonus points for getting brand language in on multiple pages!) your potential clients should have a good chance of finding you through search.

SEO is our #1 referral to our website. Check out our tips on how it can be yours too.


5 | Hook up Google Analytics

This is super important when you’re just starting out: Google Analytics allows you to monitor all kinds of different metrics for user behaviors before, during, and after they spend time on your site.

Once you know how your customers find your site, and what they do when they get there, you can optimize your site and your marketing strategies even further.

Want to figure out what your audience wants to read? Check out this blog post.


6 | Test everything

Test, test, test, test. I cannot overstate this step.

Once you’ve asked everyone associated with your business to test your site for quality assurance (QA), ask a friend, family member, or someone else outside of your business to test the site and all of its CTAs and forms to make sure they work–a fresh set of eyes always helps.

There will always be something that pops up that you didn’t notice before, so please make sure to test everything!

This is a step many people skip when launching your first website, so don’t be one of those people!

Struggling with figuring out what platform to use for your website? Read this.


7 | Check on mobile devices for functionality

Think about how much you use your phone to browse different sites. I’d bet money that it’s quite often.

89% of mobile internet users go online daily on their phones. If you want people to stick around your website, you need it to be mobile optimized and functional.


8 | Market your new site

Finally, you’re ready for launch!

You’ve spell-checked, optimized each aspect of your site for clarity and searchability, and set up analytics.

Now, you’re ready to start marketing!

Some of the most effective marketing comes from building up your social media presence, sending out a message to your email list, and spreading the word through friends and family.


Final Thoughts

And just like that, you’re launching your first website!

If you haven’t decided on a theme for your website yet, be sure to check out our shop for a variety of options!

Also, if building a presence online is difficult for you, we invite you to sign up for our free email course!

Opt-in for this course:

How To Keep Your Website Always Up To Date

How To Keep Your Website Always Up To Date | Always have that dreaded to do list of website updates you need to make? Check out this blog post to learn how to always keep your website up to date (plus a free checklist is included!)

Updating your website is one of those things that always goes to the back burner, am I right?

We’re guilty of this too, so this is a judgement free zone!

Your website is an ever evolving important piece of your brand and you want to be always be tweaking and checking in on it to make sure it’s doing its job, which is earning you money!

Because the list of website to dos seems to always be growing, we decided to compile our weekly, monthly, and quarterly website checklists that you can print off and use for your very own website!

We like to schedule time into our calendar when we’ll do these website updates to make sure we remember to do it. If it’s not on the calendar, it won’t happen!

Read more

How Your Website Can Help You Get More Clients and Quality Leads

How Your Website Can Help You Get More Clients and Quality Leads | Do you struggles with getting potential clients and quality leads to your website? Check out this blog post to learn how your website can help increase your client load and skyrocket your quality leads.

Do you struggles with getting potential clients and quality leads to your website? We hear you, sister.

It can be difficult to attract the right audience to your website. You know, the people that will be dying to invest in your services or purchase your products.

It’s your websites job to attract dreamy customers but if you’re having a little trouble figuring out exactly how to entice those ideal people to your website, this is the blog post for you.

We’ve been in business for over 6 years, so we know a thing or two about attracting ideal people to your website. We didn’t always do it right, but we hope you can learn from our experiences and mistakes.

Read more

The Ultimate Dos & Don’ts Checklist For Creating a High Converting Landing Page

The Ultimate Dos & Don’ts Checklist For Creating a High Converting Landing Page | Have no clue how to create a high converting landing page? Check out this blog post and checklist from Bluchic sharing all the do's and don'ts of a high converting landing page!

Creating a landing page can be a daunting task, am I right? Creating a high converting landing page is even more stressful!

There are so many dos and don’ts out there on the web of what content should be included on a landing page, how it should be designed, how short/long it should be, what headline you should use…it’s exhausting and overwhelming!

Not only is creating the landing page a hassle, but we want to create a successful landing page. One that gets you more:

  • Email subscribers
  • Warm leads
  • Webinar attendees
  • Paying customers & clients

In today’s post, we simplify the process of creating a high converting landing page once and for all by sharing an ultimate checklist of dos and don’ts.

Be sure to download the free checklist that accompanies this post so you can easily follow along!

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How To Increase Your Landing Page Conversion Rates By 148%

Learn how you can increase your landing page conversion rates by 148%!

It’s been several months since we launched our Landing Page Templates and the feedback we’ve gotten back from our customers has been nothing short of amazing.

Truly. When we started creating the Landing Page Templates, we knew this would be something you all would find value in (largely in part because you told us what you wanted 😊) but we’ve been blown away by all of the positive feedback.

Hearing from our customers about how our products have helped them grow their email list and revenue or help them build a business around the life they want to live is so incredible. I don’t think it will ever get old to hear from happy Bluchic customers.

Though we love getting these emails in our inbox, we wanted to share on the blog feedback from actual girl bosses who have been using our Landing Page Templates for a few months now.

They’ve gotten some incredible results and we’re so thrilled with their success!

Read more

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