As a business owner, you’ve got a lot on your plate.
From serving clients to customer service to bookkeeping to new business development, you’re used to wearing multiple hats to help you reach your goals.
And no matter what your goals are or what business you’re in, one thing is certain—you are going to have to write (more than you ever thought possible!).
Whether it’s marketing materials for your business, communication between your clients or new pitches, it’s essential to create killer content that is going to resonate with your audience.
But if you face any of your writing-related tasks with dread—you aren’t alone.
For today’s post, you’re going to love these copywriting tips for entrepreneurs that will give you the jump you need to get started.
6 Copywriting Tips For Entrepreneurs Who Hate Writing
Break it Up
Like many other tasks in life, thinking about everything at once can feel daunting and overwhelming. But consider breaking it up into smaller pieces and suddenly your end goal isn’t as scary anymore.
Take your website, for example. If you’re thinking about building an amazing website (hint: if you’re just getting started, check out this complete guide to starting your website), you may think about all the copy you need to write and feel too burdened with the task to even start.
Not only can this get in the way of your bigger goals, but it’ll push success further away, too. Instead, if you think about writing the outline as one task and then filling in the gaps one page at a time, the project is mentally more manageable.
Start writing the content that feels easiest for you. Finishing something, even if it’s something little, will give you the confidence boost you need to keep going.
Learn how to be confident that your product is going to sell
Know your Strengths
If you want to get better at copywriting, research as much as you can (and start by checking out this post on the 7 dos and don’ts of DIYing your website copy).
If your grammar and spelling are crushing your confidence, then take steps to get better at it by listening to a podcast or renting a book from the library. One resource for adults that’s amazing is Grammar Girl.
Although this isn’t a copywriting tip for entrepreneurs per-say, it’s still helpful to know your limitations and consider outsourcing what you can’t do.
Let’s say that you’re comfortable writing emails and correspondence to your customers but you can’t fathom writing copy for your website redesign.
There is no shame in hiring a professional copywriter who is versed in SEO to get you more website traffic.
Have trouble following through? Here’s how to stop researching and start doing
Write a lot (and often!)
What’s one way to get better at something? Practice. As they say, “practice makes perfect” and while we aren’t looking for perfection we are looking to improve our copywriting skills!
This doesn’t just work for the high school marching band. If you don’t think you’re any good at writing, do more of it.
If you commit to writing for 20 minutes a day (whether it’s for your business or something else that’s completely unrelated), over time you will get better at it.
Sometimes you could be writing a stream of consciousness that you think is terrible and that you’ll never use in “real life.” But sometimes an amazing idea can come out of that nonsense.
And when it comes to writing actual business copy, write a few different options.
Whether it’s different headlines, subject lines, calls to action or introductory messages in an email, you can test out how different writing nuances engage your customer.
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Know your voice
A copywriting tip for entrepreneurs that can help everyone: knowing your voice. This actually starts by knowing your brand and your audience.
If most of your customers are millennials, for instance, you’re going to have a different tone than if your audience is mainly baby boomers.
One copywriting trap that a lot of people fall into is trying to sound too “smart.” Their vocabulary may be too complicated or their sentence structure may be too long.
One way to lose readers quick is if they can’t understand you.
It’s much better to adopt a conversational tone with words at a middle-school reading level so you don’t alienate your audience.
5 must-have tips for writing a services page that converts
Inspiration can strike anywhere and everywhere. But when you’re staring at a blank page on a screen, it can feel like you’re starting from zero.
That’s why it’s a great copywriting tip to simply carry around a notebook or have a dedicated space in your phone to add notes to.
Whether it’s an in-store marketing message that you really liked or a sales technique that made you buy something, you’re consuming content all the time that can help your business.
In addition, know what your competitors are doing and saying.
Having a good handle on what’s out in the market and what your customers are likely responding to can only help your messaging strategy (whether it’s what you want to emulate or what you don’t want to message).
5 reasons why collaborating instead of competing is good for business
One thing that’s different about today’s consumers versus 10 or 20 years ago is their attention spans.
In the age of social media, you only have a few seconds to grab someone’s attention.
For the most part, people respond better to short chunks of information than one behemoth block of copy. Use this knowledge to connect with your audience better.
If you’re writing a blog post, for example, think two-to-three-word sentence paragraphs instead of big blocks.
Another copywriting tip for entrepreneurs to consider? Just shorten it.
99% of your audience isn’t going to want to read a two-page email. Not only can you lose people’s interest right off the bat, but it’s so much extra work for you.
Instead, think about the words that are absolutely essential to get your message across.
4 ways to infuse your brand personality into your website
Providing good copy for your customers is one of your most important tasks as a business owner. It can literally make the difference between getting that sale or not.
Hopefully these copywriting tips for entrepreneurs will inspire you to make your copy even better (and rethink the copy you already have out there).