Tripwire Funnels: What They Are & How to Use Them | What is a tripwire funnel, and how do you use them? We’re breaking down everything you need to know about tripwire marketing here.

Writing and sending emails, expanding your opt-in list, trying to get more people to buy your products or book with you… it takes a lot for entrepreneurs to grow their businesses.

It just always feels like there’s something more you should be doing (or building or writing or sharing) to find high-quality leads and turn them into long-term buyers and supporters. 

Not to mention the hours and hours of work all of that takes — time that could certainly be better spent elsewhere.

But what if there was a way to do all of that automatically?

There is, actually, and it’s a magically little thing called tripwire funnels.

With this low-cost, highly effective marketing strategy, you can grow your opt-ins and sales on autopilot. Allow us to explain!

What is a tripwire funnel?

A tripwire funnel (also called just a tripwire) is a really simple and effective marketing strategy for business owners who want to convert subscribers into buyers.

This approach invites audiences to ‘opt-in’ through a small purchase, a subscription, or a free download in hopes they’ll make larger purchases from you in the future.

How do they work?

There are a few ways you can approach a tripwire funnel, but here’s a quick breakdown of how it works:

  1. You create and promote a free item, also called your lead magnet.
  2. A customer decides to opt-in and clicks on your offer.
  3. They’re taken to your opt-in page where they can read more details about the lead magnet and sign up with their email to receive it.
  4. Once they submit their email, they’re taken to a tripwire page. This is where you promote your low-priced offer — a limited, one-time offer that’s related to your free lead magnet. Ideally, this offer is a special price and includes lots of bonuses to sweeten the deal. 
  5. The user makes the purchase and is sent to a thank you page with additional confirmation details, or they bypass your tripwire and simply opt-in to the initial lead magnet. (But this is still good news because now you have their email address!)
Tripwire funnel map blueprint

Is a tripwire funnel right for my business?

To determine whether a tripwire funnel is right for your business, ask yourself these questions:

  • Do I want to grow my email list?
  • Do I want to boost my sales?
  • Do I want an opt-in process that’s automated?
  • Do I want a low-cost, effective strategy for all of the above?

If you answered yes to any (or all!) of those questions, then a tripwire funnel is a perfect solution for your business. Let’s break it down.

First, even if people bypass your upsell and go straight for the freebie, you’re still securing their email addresses. That alone provides ample opportunity to promote your products and secure future sales. A win for them and a win for you.

But if users go straight for the upsell right then and there, that’s another win for you! The best part? Once your tripwire is created, it’s all automated from there. That way, you can sit back, relax, and have the sales make themselves!

Related post: How to Make an Opt-in Your Audience Actually Wants

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How do I use tripwires for my business?

Simply put, if you have valuable products to offer customers, you can use tripwires for your business! First, start with your initial offer. Is it a template? A low-cost product? Determine what that initial opt-in is and build the rest of your offer from there. 

Ideally, your tripwire offer will be related to your opt-in and provide tons of value for your customer — enough to get them to pull the trigger right then and there. Here are some ideas to get you started:

Opt-in Offer (Free)Tripwire Offer (The low-cost, limited time offer)
Roadmap or guidebookA bundled offer of all digital products
1 module of an online courseThe entire online course
Download free photos or graphicsUpgrade to a monthly subscription
Unlock 7-days freeUpgrade to a quarterly/yearly subscription
A bundle of digital productsRelated add-ons
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How do I create a tripwire? Are there tripwire templates I can use?

Creating a tripwire is incredibly simple when you have the right tools to get you started. Thankfully, Bluchic is here to help make that happen with our Sales Funnel Templates.

Not only are they already designed and completely customizable, but they’ll save you thousands of dollars on third-party funnel software that takes an entire technical village to install!

With these templates, you’ll get:

  • An opt-in page template
  • A tripwire page template
  • Thank you page template
  • Stock photos for your pages
  • and more…

And to make your tripwire funnel even better, you’ll get add-ons like mock-up graphics, a landing page copy workbook, and the sales funnel builder workbook.

From there, all you have to do is follow our step-by-step guide to installing these templates, add your own copy, and launch!

Related post: 6 Things You Must Have on Your Opt-in Page

Final Thoughts 

A tripwire funnel is a super effective, low-cost marketing strategy that can grow your business on autopilot. Whether that’s in the form of more email opt-ins, higher product sales, saving time and money, or all of the above, it’s the perfect solution for any business.

Ready to build your own tripwire funnel? Get started now!