Creating an irresistible lead magnet doesn’t have to be difficult but it does take a bit of strategic thinking and planning.
If you’re newer to the online business scene, you may be wondering…what the heck is a lead magnet? Well, let me tell you so you’re in the know 😉
A lead magnet, also known as an opt-in, is a free offer to your audience (it could be a worksheet, checklist, audio recording, video access, workbook, etc) that will “lead” them into a funnel where you eventually promote your paid offerings.
A lead magnet is important for any online business owner because it grabs the attention of the reader and intrigues them enough to want to opt-in to your email list to receive the offer.
Once you’ve educated them through your lead magnet and funnel, you’ll have a lot easier of a time promoting your offering to them because they’ll already be ready to purchase from you.
You want to nurture people before you sell to them, and a lead magnet is a great way to get new people onto your list. Enticing them with an irresistible lead magnet is going to make your job so much easier when you’re ready to sell!
Now that you know what a lead magnet is and why you need one, let’s get down to the meat of this post: creating an irresistible lead magnet that your ideal audience can’t refuse!
The 4 Elements of an Irresistible Lead Magnet
1 | Well designed
Of course as a designer, I have to mention this first 😊. The first step in creating an irresistible lead magnet is that it has to be extremely well designed.
The design of your lead magnet matters because it shows that you are professional and that you take your business seriously. You don’t want your free lead magnet to look cheap otherwise they won’t be convinced to purchase down the road. First impressions are everything!
No matter what you’re promoting as your lead magnet, whether it’s a checklist, workbook, ebook, or any other type of opt-in, you want it to be simple to understand and easily consumable.
Don’t overcomplicate things (said from the chronic overcomplicator 😂). Think of the type of lead magnets that enticed you to opt-in. They are probably well designed, simple, and easy to consume, right?
We understand that not everyone has a design background though, so consider checking out our friend Vanessa Ryan’s template shop where she has templates for workbooks, slide decks, ebooks, and more!
Learn how to build a brand through social media
2 | Speaks to your audience’s struggles
Your ideal audience won’t be able to resist your lead magnet if it speaks directly to a problem that they are experiencing.
Before you start creating your irresistible lead magnet, ask yourself these questions:
- How do my products, services, or content serve my target audience?
- How can I make something easier for my audience to understand?
- What struggles do they have as it relates to your offerings and expertise?
What if you don’t know a problem they’re having?
- Create a survey and survey your current audience
- Research in Facebook groups
- Outreach to ideal clients on Instagram DM
For example, one of our lead magnets is a checklist for the 14 things you must do before and after you publish a blog post.
This is something our audience told us they struggled with through a survey we did.
When people opt in to this lead magnet, they are then put into a funnel for our Canva Social Media Templates because creating social media graphics is one of the tasks on the checklist.
Your lead magnet needs to solve a core problem your audience has as well as relate to what it is that you offer.
Still struggling with figuring out what your audience wants to read about? Check out this blog post!
3 | Give them an easy win
Create an irresistible lead magnet that gives your subscribers an easy win.
This will help you long term in selling your products or services, because your audience will then associate the reward they achieved after implementing your lead magnet with you.
Because you’re the one that gave them the advice and tools necessary to earn the win, they’ll be even more motivated to buy from you in the future!
Click to tweet-Learn the 4 elements of an irresistible lead magnet and how you can start creating your own!
4 | Make it specific
Your irresistible lead magnet shouldn’t offer everything under the sun. All that’s going to do is overwhelm your audience and they’ll end up taking no action (which is what we don’t want!). Your lead magnet should be very targeted and specific.
Though you may offer a variety of services and products, you don’t want to create a lead magnet that covers every single topic related to your services and products.
Us for example: we offer WordPress theme templates as well as social media graphic templates and landing page templates.
We have a variety of lead magnets that are specific to those particular products. Here are a few examples:
- For our WordPress Themes: WordPress Admin Dashboard Guide
- For our Canva Social Media Templates: Building a Brand Through Social Media Workbook
- For our Landing Page Templates: Sales Page Checklist
None of our lead magnets try to promote all three categories. As you can notice, they are specific to one product we offer.
Ideas for lead magnets
We thought you might need some inspiration for different types of lead magnets you can use for your online business. Here are just a few lead magnet options you can offer to your audience.
Pick ones that you love doing and make it fun!
- Cheat sheet
- Email course
- Resource list/toolkit
- Audio recordings
- Video recordings
- Swipe files
Now that you have all of the information to create an irresistible lead magnet go out and create! We’d love to see your awesome lead magnets you create. Leave a link to yours on this Facebook post so we can check it out!