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Is Your About Page Really About You?

Is your about page really about you?

Writing about yourself is one of the most daunting branding tasks you have ahead of you, whether you are building a new website from scratch or just giving it a little facelift. Rightfully so, we’ve been taught to be humble, to think of others, to downplay ourselves. Even in our most selfish moments, we believe we will be more highly regarded if we are self-deprecating and almost shy.

When the time comes to write about ourselves, our fingers become paralyzed and our minds go blank. Blank as the page in front of us. How do we remedy it? How do we get something, something good, on the page? We start to read other pages we love. We start to research and uncover. Slowly but surely, we pull bits and pieces from here and there and fill in our own words.

In the end we are left with an About page that reads like a kind of MadLibs game.

Freshen up your page, stop reading everyone else’s and try these little tips.

  • Start with one defining moment of your past. Maybe from childhood or more recent. Something that illuminates the whys and hows behind your brand.
  • Build your about page around that. Give it context and a little charm.
  • Get a bit cheeky if you want, using allusions and metaphors to tell your whole story through the lens of one anecdote.
  • Focus the whole thing on the Why of what you do. It doesn’t have to be selfless, or grand, or particularly philanthropic. Sometimes the why is just a true love for your product, or venue, or medium, or clients. You have plenty of time on all your other pages to tell us the hows and details of your brand. Here, just tell us why. Tell us what you dream of and how you’re making it happen.
profile_tiffGuest post by Tiffany Silverberg l Website l @tiffsilverberg
Tiffany is a freelance writer with experience in print and online writing. She uses her journalistic background to unfold unique angles of untold stories and helps clients present themselves and their products with freshness and excitement.
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