Find out the 6 ways to repurpose your blog posts to increase traffic to your website

Do you spend a lot of time crafting the perfect blog post but then get barely any traffic to your website?

Girl, I hear you on that one. We had those same struggles too.

We’d write blog posts all the livelong day, spending hours crafting a piece of content that would get seen by maybe two or three people (and those people may have been our relatives 😂)

Let me set the scene for you: It was back in 2012, a few months after we had started our business and while we were doing okay, we weren’t getting the traffic that we so desperately wanted.

It was hard because all we wanted was to get our best content in front of the right audience. We knew that people needed this information but we somehow couldn’t reach those people.

Often, our best blog posts went off to die a slow death in the blog post graveyard because we were off to write the next piece of content.

We struggled because we had all of this great content that deserved more eyes on it, but we didn’t know how to go about getting it in front of the right people.

Enter: repurposing.

Since we’ve started repurposing our old, but still relevant, blog posts, we’ve seen a spike in traffic, improved our social media engagement, and increased our email newsletter subscribers.

Repurposing for the win!

Now we want to give you our best tips on how you can repurpose your blog posts to drive hundreds of new readers to your website!

6 ways To Repurpose Your Blog Posts To Increase Traffic

1 | Use as an Instagram or Facebook caption

This is one that we’ve been doing over the last few months and it’s totally helped us increase our engagement! This is one of the easiest ways to repurpose your blog posts.

Here what to do:

  • Look at your most popular blog posts in your Google Analytics.
  • Pair it down into bite sized tips that are an appropriate length for an Instagram or Facebook caption — we don’t want to directly copy and paste an entire blog post as a caption, that just wouldn’t work!
  • Use those pieces of advice as your captions and as a way to tease your social media following to check out your blog post.
  • Create a new, on-brand social media graphics to entice your audience to stop scrolling and pay attention — we love using our very own Canva Social Media Templates to help make this process simple and easy!

And all of a sudden, we have week’s worth of social media content that we didn’t have to create from scratch!

Related Post: 5 Tips to Turn Social Media Followers into Customers

2 | Do a Facebook Live/Instagram live on the topic

We’re gathering up the courage to start doing more live videos, but this is a perfect way to repurpose your blog posts!

Here’s what to do:

  • Look at your most popular blog posts in your Google Analytics.
  • Write out a few bullet points that are practical and easy for viewers to implement.
  • Create social media graphics to share that you’ll be going live on a certain day/time.
  • Go live and update the description to include the related blog post so people can learn more!

Want to learn how we use Instagram as a business? Check out this blog post!

So you wrote a blog. Now what? (Hint: 14 things you should do!)

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3 | Compile your best blog posts and create an email welcome sequence

Do you ever sign up for an email newsletter list but not get a feel for who the person is behind the brand so you immediately unsubscribe?

Yeah, us too.

This is why it’s important to create an email welcome sequence for brand new subscribers.

A welcome sequence is a place where subscribers can be directed to all of the amazing content that’s on your website. Also, another fantastic way to repurpose your blog posts!

You never know how familiar or unfamiliar someone is with your brand before they sign up for your email list. Maybe they just found you or maybe they’ve been following you for a while.

Either way, it’s useful for subscribers to be directed to your most popular content so they can learn even more about you and your offerings!

Here’s what to do:

  • Set up an automated email sequence in your email marketing system.
  • Look at your Google Analytics (again!) and pull the most popular posts. Also, gather posts that best show of your products and services.
  • Edit and create those posts into individual email newsletters.
  • Include links back to your longer blog posts on these topics so you drive more traffic to your site!

If you want some amazing freebies, sign up for our email newsletter!

4 | Create multiple new pins for Pinterest

Pinterest is our biggest social media referrer to our website. The number one thing to remember about Pinterest is that it’s a search engine.

People are using it just like they’re using Google to search for content.

But another important thing to remember is that it’s a visual search engine which means your Pinterest graphics matter.

They need to be expertly designed to increase the chances of someone 1) noticing your pin and then deciding to 2) click to read more.

You shouldn’t be using just one Pinterest graphic to share your blog posts though. You need to create multiple pins that lead back to the same post — and they should be designed differently!

That way, you can test which pins work the best so you can optimize and use the graphics that convert the best!

Here’s what to do:

  • Look at your Google Analytics (you shouldn’t be shocked by this 😊) and pull the top 10 most popular posts.
  • Create 4-5 new Pinterest graphics per blog post. Use our Canva Social Media Templates if you aren’t a designer and can’t afford investing in one right now!
  • Upload those new graphics to your blog post.
  • Pin those new images onto your Pinterest boards.
  • After a month or so, observe your Pinterest analytics and check out which graphics convert the best.

Related post: Find out how to optimize your images and graphics for Pinterest.

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5 | Create a video for YouTube on the topic

YouTube is something that we’re also wanting to get into but hasn’t quite dived into yet.

But it’s definitely a way to repurpose your blog posts.

YouTube is awesome for many reasons: increased SEO, broader reach to a new audience, build more of a connection with your audience…just to name a few!

Here’s what to do:

  • Look at your Google Analytics and pull the top 10 most popular posts.
  • Create short, action-oriented videos for each of your blog posts. These videos should be 3-5 minutes long.
  • Upload to your YouTube account.
  • Optimize your title and description for keywords (remember: YouTube is also a search engine!)

Related post: Learn why having a content strategy is the one thing you need to focus on for your business.

6 | Start a podcast

Who else here love podcasts? We sure do! If video isn’t your thing, a podcast is a brilliant way to get your content out to more people.

Podcasts are becoming more and more popular and provide an easier way to consume content on the go.

You can easily repurpose your blog posts into podcast episodes. In fact, some podcast hosts even read their blog posts on their podcasts!

Here’s what to do:

  • Take a look at those top 10 blog posts you have on your site.
  • Record yourself talking about the main points from your blog post. This can be done a variety of ways: solo recorded episodes, interviews with experts on particular topics, a combination of both. The point is to do what works for you.

Publish your podcast episodes on Apple Podcasts, Stitcher, Google Play, Spotify, etc. If you need help on starting a podcast, we recommend checking out this post.

Final Thoughts

As you can see, there are plenty of ways to repurpose your blog posts. If you’re feeling like an overachiever, try your hand at all six!

If you’re a little overwhelmed, pick one and work your way up. Rome wasn’t built in a day!

Be sure to check out our Canva Social Media Templates if you’re wanting to create a cohesive branding experience across your social media platforms!