Business

  • How and Why to Do an End-of-Year Audit for Your Online Shop

    How and Why to Do an End-of-Year Audit for Your Online Shop

    We’re just about to the end of 2024 — congratulations on another year of running your online business! No matter how things shook out this year, making it this far is a victory. It’s time to start planning for next year. And actually, the first step in planning ahead is looking back. It’s crucial to […]

  • The Best Black Friday Sale Strategy: Discounts vs. Bonuses

    The Best Black Friday Sale Strategy: Discounts vs. Bonuses

    Black Friday is one of the biggest revenue opportunities of the year for your online business. It’s your chance to reach more potential customers and boost your sales numbers before the end of the year. So how do you make the most of this popular shopping day? You need a Black Friday sale strategy! Specifically, […]

  • 4 Ways to Collect and Share Testimonials to Increase Your Conversion Rate

    4 Ways to Collect and Share Testimonials to Increase Your Conversion Rate

    Testimonials are an often overlooked aspect of marketing for online businesses. Many business owners feel uncomfortable asking clients for testimonials. And even if they do get over the awkwardness and ask for feedback, they don’t know what to do with it to effectively drive conversions. The idea of requesting and publishing testimonials might make you […]

  • End-Of-Year Checklist: 6 Questions to Ask About Your Business

    End-of-Year Checklist: 6 Questions to Ask About Your Business

    The end of the year is only a couple of weeks away! Is your business ready? Whether or not you’re taking time off and shutting your business down for the holidays, it’s important to make the most of this time of year. It’s the perfect opportunity to review how things are going, finalize your tax […]

  • 5 Ways to Convert Free Users Into Lifelong Customers

    5 Ways to Convert Free Users Into Lifelong Customers

    Creating and promoting a freebie can be a great way to attract new potential customers and clients. But you don’t want them to just use your free or freemium product forever — you want to turn them into buyers! So what’s the secret? Here are five ways to convert new subscribers and leads into paying […]