Business

  • How to Prep Your Small Business Website for Black Friday

    How to Prep Your Small Business Website for Black Friday

    Believe it or not, Black Friday isn’t just for the big-box retailers who open their doors at 12:01am on the Friday after Thanksgiving. It’s in fact for all businesses – big and small, brick and mortar and online. Of course, your Black Friday sale will look a little different than other businesses if your offers […]

  • 13 Google Analytics Metrics You Should Be Monitoring and Why

    13 Google Analytics Metrics You Should Be Monitoring and Why

    It’s no secret that the success of your business is directly tied to the success of your website. But how do you know if your website is working for you? Google Analytics metrics are one of our favorite ways to check in on websites. And the best part? It’s free and, when used well, you […]

  • 5 Ways Google Analytics Can Grow Your Brand Reach

    5 Ways Google Analytics Can Grow Your Brand Reach

    You don’t just need a website. You need to know that your website is working for you! And while you can track metrics like the number of people who fill out a contact form or buy a product directly from your site, what about the other people? There will be visitors who come to your […]

  • How to Create a Case Study for Your Coaching or 1:1 Services

    How to Create a Case Study for Your Coaching or 1:1 Services

    When you hear the words case study, what comes to mind? Maybe you think of large clinical trials, or giant presentations full of overwhelming charts and statistics. While both may be true, we think it’s time to start thinking of case studies as it pertains to your business. Why case studies? Think of case studies […]

  • How to Use Testimonials to Drive Conversions

    How to Use Testimonials to Drive Conversions

    With most purchases happening online, it’s hard not to avoid testimonials and reviews. Think about it: How many times have you browsed clothing stores, beauty products, restaurants, and everything in between without reading reviews? Probably not that many – if at all.  The truth is, reviews (AKA: testimonials) are just as important for your business […]