copywriting

  • The 7 Dos & Don’ts of DIYing Your Website Copy

    The 7 Dos & Don’ts of DIYing Your Website Copy

    Do you struggle with writing website copy? Does the thought of updating the content on your home page, about page, services and more send you into a tailspin of dreaded misery? Girl Boss, we’ve been there. We know that writing great website copy doesn’t come naturally to everyone. It can feel like you’ll never land […]

  • How to Write Great Product Descriptions That Sell

    How to Write Great Product Descriptions That Sell

    Writing great product descriptions can be a daunting task, can’t it? You put your heart and soul into your products, and of course these products of yours provide incredible value, but when it comes to really getting to the heart of why someone should buy your product it can be difficult to put into words. […]

  • Mistakes You’re Making on Your About Page (And How to Fix Them)

    Mistakes You’re Making on Your About Page (And How to Fix Them)

    Some may think of their About page as an afterthought. I mean, what’s most important is your content, right? While the content and product pages are certainly important, your About page is the one place where people can get to know you and your business best. And people like to buy from people, which means […]

  • 5 Must-Have Tips for Writing a Services Page That Converts

    5 Must-Have Tips for Writing a Services Page That Converts

    Are you passionate about taking your business to the next level? Your services page is usually one of the most viewed pages of your website, so the right layout and content can potentially lead to more sales. The more you tailor your services page to appeal to your ideal client or target market niche, the […]

  • 3 Client Questions Your Website Homepage Should Answer

    3 Client Questions Your Website Homepage Should Answer

    Your homepage is really going to be the first impression that people have of not only your business, but your brand, your services, and what they think of you. Start thinking of your website’s homepage as the absolute best customer service representative or sales associate you have ever hired. She is that smiling face in […]