Launching

  • A Step-By-Step Guide to Turn Your Services Into Products

    A Step-by-Step Guide to Turn Your Services Into Products

    No matter what industry your business operates in, it’s important to monitor the market and find ways to adapt to your customers’ changing needs. Evolving your offers allows you to grow your audience and provide a range of options that encourage your clients to remain with you instead of moving to a competitor. So, how […]

  • 4 Reasons to Consider an Evergreen Launch

    4 Reasons to Consider an Evergreen Launch

    When you hear about “launching” an offer, you probably think of a limited-time event with a scheduled runway and promotional period with a hard end date. This is a live launch, and while it often works really well to build excitement for high conversion rates, it can be a lot of work. What if you […]

  • How to Create a Freemium Digital Product Offer

    How to Create a Freemium Digital Product Offer

    Does your marketing strategy include a freemium digital product? If not, have you ever considered creating one to grow your audience? SaaS (software as a service – think Spotify, Dropbox, Zoom, etc.) companies pioneered the freemium model, but it can be very effective for other types of digital products as well. A well-designed freemium offer […]