Sales funnel

  • 5 Elements Your Tripwire Funnel Page Needs

    5 Elements Your Tripwire Funnel Page Needs

    A tripwire funnel can be an excellent tool to increase revenue. It’s an upselling tactic that generally requires minimal time and effort on your part.  And tripwire offers can be extremely effective, both initially and in the long term. Why? Because it’s easier to convince someone to buy from you again once you’ve already gotten […]

  • Upselling From Free: Building a Value Ladder in Your Offers

    Upselling From Free: Building a Value Ladder in Your Offers

    We’ve talked about the power of free and freemium offers in attracting new customers. After all, who doesn’t want to try something free? There’s a reason so many grocery stores have tables with free samples! But getting a customer to download your digital freebie or sign up for a freemium service isn’t the end goal. […]

  • How to Create a Freemium Digital Product Offer

    How to Create a Freemium Digital Product Offer

    Does your marketing strategy include a freemium digital product? If not, have you ever considered creating one to grow your audience? SaaS (software as a service – think Spotify, Dropbox, Zoom, etc.) companies pioneered the freemium model, but it can be very effective for other types of digital products as well. A well-designed freemium offer […]

  • Attract Return Buyers With a Re-Engagement Email Sequence

    What Email Marketing Can Do for Your Brand

    It’s always exciting to get a new customer. But what about your existing customers? Wouldn’t it be great if you could get them to buy from your shop again?  Bumping up your sales isn’t always a matter of finding new customers. A sale is a sale — and  getting a past customer to buy from […]

  • How to Capture Lost Sales With a Cart Abandonment Sequence

    How to Capture Lost Sales With a Cart Abandonment Sequence

    Is there anything more frustrating than seeing visitors check out your offers, add something to their cart, and then leave? What stopped them from clicking that Purchase button?  We’ve been there and we understand just how disheartening cart abandonment can be. But it’s important to know that it’s not something that just affects your business. […]