We have compiled our 10 favorite online shop owners who have an amazing website and tips on how you can incorporate these ideas into your own business. Click to read more or save for later.

We love looking at other online shop owner’s websites.

From gaining inspiration to adoring unique gifts, we are always looking for new online shop owners to follow.

In this post, we’ve compiled our 10 favorite online shop owners who have an amazing website and tips on how you can too!

10 Online Shop Owners Who Have An Amazing Website (& How You Can Too!)

Little Sparrow Tea

Little Sparrow Tea sells unique, delicious teas. We like how they explain the differences between all the different tea and how each is made.

Tip: You can do the same by explaining how your business is different from all of the others.


Mini Learners

As soon as you land on Mini Learners website, you know exactly what they sell, the style, and how much one of the costs of their products.

Tip: Make sure your homepage gives the visitor a brief, but descriptive glance of what it is you offer and who you help.

Example online shop website

Eat Boutique

Once you land on the Eat Boutique website, they give you not one, not two, but three different sign-up options for their email newsletter. The reader knows exactly how often they will be receiving an email, which can help reel in people who have not signed up at all, assuming they would be getting a lot of emails a week.

Tip: Give frequency options for your email newsletter.


Feature related blog post: 12 Places To ‘Stock’ Up On Styled Stock Photography For Your Site


Sugarfina sells candies and chocolates. We love all of the different categories you can choose from to browse their products.

Tip: Break down your products into different categories that a potential customer would look for.


Day Designer

Day Designer is a popular planner brand that people use around the world. They offer a way to try a portion of the planner for free, so people who are hesitant to invest in the planner have a way to try it out before committing to purchasing.

Tip: Think of ways you can offer a free product to your customers as a way to dip their toes into your brand before buying. (P.S. You can get access to free WordPress themes by signing up for our email list!)

Day Designer Free Planner
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ThirdLove® created better-fitting bras and underwear for everybody. We love that they have a press page featuring all of the press they’ve received for their business.

Tip: Include a page on your website that shows your visitors who you’ve worked with and where you’ve featured elsewhere online as well as testimonials from happy customers.

Example press page for online ecommerce website thirdlove

Sugar Paper Los Angeles

Sugar Paper Los Angeles specializing in luxury letterpress stationery and paper goods known for its classic, clean, and decidedly feminine design. On each of their product pages, they have social share buttons, so people browsing the products can share with their friends and family.

Tip: Incorporate social sharing buttons on your website so visitors are more likely to share with their friends and family.

Example of social share buttons on ecommerce website

Emily McDowell

Emily McDowell sells feminine magnets, gift cards, gift bags, and more in her online shop. We love that a “recommended for you” section pops up as you start to browse different items in her shop.

Tip: Think of ways you can tailor your content and products to the individual user, so they have a better experience browsing your website and online shop.


Simplified Planner

Simplified Planner is another popular planner brand created by Emily Ley. They include testimonials and ratings on each product page, which is a fantastic way of showing real feedback from customers who use their products.

Tip: Feature testimonials and/or ratings on your product pages so customers can see the value of purchasing your products.


Related: 7 Ways To Improve The User Experience On Your Website

Oh Happy Day

Oh Happy Day sells party decor, balloons, and favors, and gifts all in the colors of the rainbow. We adore how interactive and responsive their site is. When you hover over the images on their home page, the images change to represent a link to something in their shop.

First, it looks like this (left image). Once you hover, it changes to another image (right image). How neat!


Tip: Think of creative ways to incorporate an interactive design aspect to your website that will help it stand out among the rest.

Final Thoughts

As you can see, there are many ways to make your online shop amazing. Brainstorm ways you can incorporate these ideas into your own brand and how you can make it unique to your business!

Looking for the perfect new theme for your online shop? Check out ChicShop, our WordPress theme built for online shop owners!

ChicShop Elementor WordPress Theme for online shop