Homepage sliders, aka carousels, are the ideal device to communicate your brand and show off everything you have to offer.
You can use them to showcase your key website information, display multiple images in an eye-catching way and grab your visitors’ attention.
If you make the most of your home page slider, it can turn your website visitors into loyal readers and clients.
To give you an idea, we have put together 6 creative ways of using the homepage slider in websites and blogs.
6 Creative Ideas For Using Homepage Sliders
1 | Showcase Your Portfolio
With the large size and prominent place, sliders allow you to creatively display your work to potential clients. This works well for event stylists to stationery designers to photographers and other creative businesses.
This leading International wedding cake designer, Zoe Clark, uses a slider on her homepage to showcase a range of different styles of wedding and celebration cakes that she has designed.
It immediately gives her website visitors an idea of her cakes’ style — stylish and elegant designs — but also lets them know what types of cakes she has designed before.
Pro Tip: Select the top three or four pieces you are most proud of from your portfolio and feature them on your homepage slider. This will help readers have a sense of your creative style.
Related: 7 Ways To Improve The User Experience On Your Website
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2 | Promote Your Services
Kadyn, from Southern Noble Company, uses her homepage slider to showcase her services. By doing this, she gives new website visitors a brief glimpse into exactly what she does and who she serves.
The slider acts as a huge Call To Action – before the website visitors scroll further down the page, they are prompted to take action by clicking the “Learn More” button.
Pro Tip: Consider using a slider to highlight your services or courses. That will give your website visitors and potential customers an idea of your current offering or what you do.
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3 | Show Off Your Amazing Team
Have a team of incredible people? Show them off using a slider on your homepage like the team at Best Kept Self.
This slider lets potential clients get to know the team without having to dig around in the About section and without reading page after page of life stories! Keep it short, simple and to the point!
Pro Tip: Keep the information on each team member short – showcase their best bits that make them stand out above the crowd and use professional headshots to accompany the text.Check out these 6 creative ideas for using a unique homepage slider!Click To Tweet
4 | Promote Products from Your Shop
Do you have a shop where you sell products — whether Etsy, Shopify, or WooCommerce? If yes, showcase new or popular products on the homepage sliders, so you can drive traffic from your website visitors to your shop and avoid losing potential buyers.
Pro Tip: Pick your newest or most popular products to feature on your homepage slider. This will help new visitors to your website be funneled to your most popular or newest products they should check out.
5 | Feature Your Blog Posts
Decor8 Blog showcases their latest blog posts in a slider right at the top of their homepage. Having a blog that has hundreds of posts can be overwhelming to a new viewer, so featuring the top few will give readers a great place to start.
You can choose whether to use the slider to display your most recent posts or your most popular posts.
Pro Tip: If you have a blog with hundreds of posts or more, a slider is a great way to attract new readers by delivering an ever-changing lineup of popular or golden oldie posts.
6 | Display Your Creative Process
If you’re a service-based business owner, use the homepage slider to show your potential clients how the process of working with you will look.
Wela Creative Studio outlines their design process using a slider on their home page to showcase their expertise and let potential clients know what they can expect before they even begin working together.
Pro Tip: People can feel anxious about working with someone new. Take away the unknown by outlining your step-by-step process on your home page.
There are lots of creative ways to use a slider on your home page and they are a great way to draw your audience’s focus onto something specific. Hopefully, this post will inspire you on how to use your site’s homepage slider.
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