All of these tools make it possible for us to run our online business smoothly and effectively. Get the free resource guide featuring all of these tools (plus 6 more!)

If it weren’t for these tools, our online shop wouldn’t exist.

Bold statement, but it’s true.

If we had to spend all of our time manually doing all of these tasks that these 12 tools do for us, we would have no time to create our lovely WordPress themes for all of you.

All of these tools make it possible for us to run our online business smoothly and effectively.

Top 12 Tools You Can Use To Run Your Online Shop

1 | SendOwl

SendOwl is what we use to sell our digital products (WordPress themes). SendOwl handles the payment process (customers can use a credit card, PayPal, Apple Pay, or even Bitcoin), upsell, abandonment cart, and automatically sends the customer an email with the digital product download. So easy!

Learn more about SendOwl now

2 | MailerLite

To send our email newsletters (sign up here for free goodies!), we use MailerLite. We’ve also love Flodesk.

Learn more about MailerLite now

3 | Planoly

We use Planoly to schedule our Instagram posts to go out. We love Planoly because it has a calendar viewing option, a grid preview, and has great analytics so you can see which posts get the most engagement, likes, and more.

Learn more about Planoly now

4 | Tailwind

This Pinterest scheduling tool saves us so much time! We use it to schedule our pins in bulk and it will automatically pin them to the boards we want them shared on schedule so they don’t go out all at the same time. Tailwind also analyzes our best pinning times. It’s fabulous and very reasonably priced!

Learn more about Tailwind now

Want to know what tools and plugins we use for our business?

Get the list of our go-to business tools and plugins to run our digital product business! Plus, you’ll get access to 15+ other free resources inside our Freebie Library.


5 | SocialBee

Automate your social media posting with our SocialBee, so you can continue to drive traffic back to your website. You can organize content in categories, repost your top evergreen content to drive more engagement to your high-performing content, and save even more time.

Learn more about SocialBee now

6 | HotJar

HotJar is an amazing tool that you can use to understand where visitors use your website by showing heat maps.

This can be extremely useful information that you can use to turn more visitors into customers. CrazyEgg is another great option.

Learn more about HotJar now

Check out the top 10 tools @bluchic use to run their digital product's online shop (free resource guide included!)Click To Tweet

7 | Google Analytics

The ultimate tool to measure your website analytics! Google Analytics is an amazing free resource that every online business owner should be using.

Learn more about Google Analytics now

8 | Feedly

Feedly helps us schedule our Twitter and Pinterest content to go out. Feedly is an aggregator where you can put all of the blogs and websites you visit frequently into one place where you can read.

Learn more about Feedly now

9 | Zapier

Zapier is an amazing app that you can use to automate tasks between web applications, saving us hours of time.

Previously we used Zapier to zap the emails of people who purchase a Bluchic WordPress theme into our SendinBlue account. This way, our customer’s emails are automatically added to our email list!

Learn more about Zapier now

10 | IFTTT

We’ve used IFTTT to send our Instagram posts directly to Facebook and Twitter (update 2021: Planoly has the option to auto-post to Twitter and Facebook). It’s similar to Zapier in that you set up “recipes” of automation for your business.

Learn more about IFTTT now

11 | Haute Stock

Want to know our secret for creating stunning visuals that help us sell more? It’s Haute Stock, One of our absolute favorite stock photography membership! You can view our giant round-up of styled stock photography here. And guess what?! You can save 15% when you use code: bluchic

Learn more about Haute Stock now

12 | Freshdesk

We used to use Freshdesk to support our customers when they have questions or issues with implementing our WordPress themes.

Learn more about Freshdesk now

Final Thoughts

Looking for the perfect new theme for your online shop? Check out ChicShop, our WordPress theme built for online shop owners!