Are you trying to decide if you should purchase a WordPress theme?
Purchasing a WordPress theme, while seemingly can feel overwhelming and downright maddening, doesn’t have to be a difficult task.
If you’re a newer business owner, you’re surely overwhelmed with #allthethings you have to do to keep your business going.
Upgrading your WordPress theme may be the last thing on your mind, but get to that next level of business you’ll need to upgrade to a newer, better theme.
One that has all of the functionality you need as a business owner and blogger.
But you may be wondering, “how do I know if I’m ready to upgrade my theme?” Never fear, that’s why we’re here! 🙂
In this post, you’re going to learn the six signs to know if you’re ready to purchase a WordPress theme. Let’s get to it!
6 Signs To Know if You’re Ready To Purchase a WordPress Theme
1 | You’ve been blogging regularly for at least 2-3 months
If you started a new website a few months ago and have been creating and sharing content regular on your blog, it’s time to purchase a WordPress theme.
A big hesitation many people have before buying a WordPress theme is that it will be a waste of money.
If you’re serious about your new website and want to take it to the next level, a paid theme will get you a lot further long term.
If you’ve been consistently blogging you’ll know that you’re taking your new website seriously, so you can feel confident in purchasing a WordPress theme.
Read the complete guide to starting your first WordPress website
2 | You want more design control
Websites are meant to reflect your blog or business’ branding, both in the design of the website and the copy.
Unfortunately, with a free WordPress theme, you don’t have much control over the design of your website.
Free themes lack a variety of design options, so you’re often stuck with what you see for the demo.
If you really want your website to reflect your own branding, upgrading to a paid WordPress theme is the next best step.
Related post: The Ultimate Guide To Choosing The Right Website Platform for Your Business
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3 | Your website got hacked
I hate to break it to you, but those free WordPress themes are free for a reason. And one of those reasons is security breaches.
Often, free WordPress themes are created by inexperienced or amateur developers who don’t know how to write proper code for websites. This ends up leaving holes for malicious hackers to hack into your website, stealing or completely deleting your entire website, all in a matter of seconds.
Most free themes aren’t supported well, so there’s nowhere for you to turn when the worst happens. And of course, we don’t want all of your hard work to go to waste!
We go by the model of it’s better to be safe than sorry. Investing in a paid, quality WordPress theme that is created by experienced developers is best for long-term security.
Learn how you can keep your WordPress website safe.Not sure if you're ready to purchase a #WordPress theme? Check out this blog post by @Bluchic to read the 6 signs you’re ready!Click To Tweet
4 | You want to start ranking higher in search results
Like we mentioned above, a lot of free WordPress theme are not built with quality website code. Even worse, many are not built with SEO in mind which means it’s going to be even harder for your target audience to find your website.
When you’re ready to purchase a WordPress theme, you’ll want to make sure the theme you buy is built to help search engines easily read your site’s content and is able to display relevant, dynamic snippets from your website to your potential customer who is using search engines.
We build our themes with Schema.org microdata, which is code that is on your website to help the search engines return more informative results for users.
5 | You need more website functionality
Maybe you started your website as a simple blog but now you’re ready to add an online shop. With a free theme, it’s nearly impossible to add extra functionality like an online shop to your site.
Or maybe you want to change the layout of your blog. Guess what. WIth a free theme, you’ll probably have to find an entirely new theme to find the layout that you want.
But if you purchase a WordPress theme? You’ll have so much more functionality options!
Obviously, the functionality options you’ll have access to will depend on the theme that you purchase, but the reason why there are premium WordPress themes is because they’re able to do a lot more than a free theme!
Also, one other thing to note: when you purchase a WordPress theme, most times (at least with Bluchic themes!) there will be updates made to the theme. These updates include increased functionality to themes, making your website even better than before.
For a while, only a few of our themes were WooCommerce ready, but now ALL of our themes are WooCommerce compatible. So even if you purchased the theme before this capability, you have the ability to update and add on an online shop!
Related post: How To Know When To Hire A Professional To Customize Your WordPress Theme
6 | Your blog/business is growing
Congrats! Your blog is getting more traffic and/or your business is booming with customers! If you’re still using a free theme, it’s time to upgrade.
As traffic increases to your website, you’re going to want to make sure you have a high-quality website to back up your hard work.
Think about it: If your business is growing with a free WordPress theme, think about how much more it could grow if your website was designed by a professional? You’ll be on your way to world domination!
Plus, if the business is booming you’ll be able to afford a new WordPress theme, right?!
If you’re a service-based business owner, check out our ChicServe Theme.
If you’re an online shop owner, check out our ChicShop Theme.
If you’re an entrepreneur who also sells digital products, check out our ChicBoss Theme.
If you’re a coaching or consulting business owner, check out our ChicSavvy Theme.
We may be biased, but ultimately we think everyone should invest in their blog and business and the best first place to invest is your website.
Of course, we’d suggest for you to purchase a WordPress theme so take a look around at our shop and see if you fall in love with your next theme!