Have you ever visited a site that had a resource page and wondered what it was?
You click on it and find out that — oh, look! — tons of recommendations and awesome resources for you right there, so you don’t have to go looking for them yourself.
Here at Bluchic, we love it when website owners build resource pages into their sites because it is a great way to promote their offers and the offers of other brands they love.
But why should you consider creating one? That’s what we’re talking about here.
Why Create a Resource Page for Your Website?
1 | Boost Your SEO
Search engine optimization (SEO) is usually associated with keywords and getting people to click your page listing on Google. But what you might not know is that SEO is made up of so much more. In fact, your Google search page ranking can be affected by things like recommendations to your site from other sites, third-party traffic (like visits from social), and more.
When you create a resource page on your site, you’re making it easier to boost your search rankings by building reliable connections between your brand and other brands. Plus, when people use your resources page, it tells Google, “Hey! This is an interesting page and people like it!” so they show it in search results.
Plus, having links to other sites is called link-building. Having and using a resource page for link-building is an effective strategy for SEO because it shows you’re an authority, curating helpful resources to share with your site visitors. The resource page is typically designed with the goal of connecting people with useful information based on why they came to your site. These users are most often looking to discover new websites, products, or services that can help them meet their needs.
The more reliable your site is, the more visitors will come back! Speaking of that…Want to be a reliable resource for your ideal clients? Consider creating a resource page. Here’s what to consider (and how to design one)!Click To Tweet
2 | Establish Your Brand as a Go-to Resource
Creating a successful resource page is one of the best ways to build trust in your brand with visitors. It’s simple – if information and resources are easy to find and access, your visitor will recognize that your brand cares about their time and experience.
One way to build trust and reputation with your resource page is to find information that covers a wide range of topics within your industry or niche. Provide everything that they might want or need to know about.
This can include links, but also consider a more personal approach. For example, we’ve seen businesses owned by moms sharing their favorite delivery services, housekeeping tools, and more. You can also round up your own resources, from blogs to videos or freebies, to provide easy access to some of your best posts/resources on a variety of topics.
Your main goal? Show people that you’re a reliable resource for the kind of life or work they want to lead.
Related post: How to Show What You Stand For on Your Website
3 | Boost Affiliate Sales
You use your website to showcase your offers, but you might not have considered using it to promote other businesses’ offers.
But if you’re an affiliate for a certain brand, or get a referral bonus when you refer people to someone, you’ll want to include your favorite providers or brands on your resource page! Of course, your number one priority should be to provide recommendations that you trust and feel passionate about, so your audience automatically trusts the connection — and decides to buy from your link!
When considering how to promote your affiliates on your resources page, remember to show context — i.e. why you use or love something. For example, “When it comes to social media scheduling, I use Planoly because it’s easy and affordable.” Show that you understand the product/have used the service and give insight into why you’re recommending it or find it a necessary tool/information that your users should have.
Related post: 6 Simple Ways to Boost Affiliate Sales for Your Business
Resource pages can not only help you add valuable content to your site, but they can also improve customer experience, encourage more engagement, and build trust.
Of course, you might be wondering how to actually create your resource page. Incorporating interesting information is one thing, but formatting is another. You want to set up a page that has your users’ experience in mind. That could mean using catchy subheadings, compelling images, and other encouragements to not only come back but sign up for potential email lists, services, or other offerings.
But you want your site to stand out, be bold, and catch your visitors’ eyes. That’s why we created the ChicMoxie template — and our Add-On Kit. With the ChicMoxie Add-On Template Kit, you can get a Resources/Favorite Tools page to help you share the resources that help you run your business boldly.
You deserve a website that grows with your business. With these website add-on templates, you can share podcast episodes on your website, build and customize product pages, and share resources to promote your value as an entrepreneur.
You can also shop add-on kits for our other themes here!