In today’s online space, there are lots of conversations about anti-racism, diversity and inclusion, and accessibility.
And while you may support these significant causes behind the scenes of your business, it’s time to bring them to the forefront. Why? For tons of reasons:
- To support those who are marginalized and discriminated against
- To provide more transparency with your audiences and clients
- To make a positive impact
- To create more personalized connections with others
- To attract your ideal clients
- To stave off potential clients, customers, followers, affiliates, and investors who don’t stand for the same things you do
And those reasons are just the tip of the iceberg. We can even point you towards statistics that prove showcasing your value is actually good for business.
But at the end of the day, it simply comes down to one reason: It’s the right thing to do. Here’s how you can let people know what you stand for when it comes to your website.
How to Let People Know What You Stand for on Your Site
1 | On your About page
Your About page is one of the most prominent places to showcase your values and what you stand for. After all, it’s where people are going to go first when they want to know more about you and your business!
That doesn’t mean you have to rewrite the entire page; you can simply add a section to your current page, or incorporate your views and beliefs in your mission statement or core values.
Related Post: 7 Ways to Show More Personality With Your Website
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2 | Add a ‘What We Stand For’ page
Another trend we’ve noticed recently is business owners adding a brand-new page to their website — What We Stand For.
The title is clear, to the point, and creates the perfect place to detail your values. It’s also a great space to communicate what you don’t tolerate from prospects, clients, followers, and more.
3 | In your Terms and Conditions
Yes, you can even express your values in legal terminology! By adding an addendum to your terms and conditions, you can clearly (and legally) state that you don’t allow things like hate speech, racism, homophobia, xenophobia, etc. on your website.
Not only does this show how serious you are about your values, but it lets you push back against those who violate your policy.In today’s online space, there are lots of conversations about anti-racism, inclusion, and accessibility. If you support these causes behind the scenes of your business, it’s time to bring them to the forefront. Here’s how to let people know what you stand for on your site!Click To Tweet
4 | Through transparency reports
If your business donates to any movements, non-profits, or groups that align with your values, be transparent about it!
Add donation reports to your website — whether it’s on your About page, portfolio page, or even your ‘What We Stand For’ page. It’s always the right move to be transparent with your clients!
Related Post: 5 Ways to Extend Your Branding From Website to Social
Stepping into unfamiliar and uncomfortable territory with your business can be scary and intimidating, especially when sharing what you stand for. But standing up for what’s right will always get you further in your business — and in life. And we’re here to cheer you on every step of the way!
P.s.: When you’re ready to make those changes to your site, you can simply edit or add new pages, or shop our Add-On Templates Kits to expand your site even further!