You have installed WordPress on your website or have chosen WordPress to start building your site.
You are taking the biggest step: creating your website.
Now what, though?
After the initial WordPress setup, there are 12 essential steps to take.
12 Essentials After Installing WordPress on Your Website
1 | Change your admin name
By default, you will be using “admin” as a username to log in to your WordPress dashboard. You will want to change “admin” to something else. It’s to make sure your site is less vulnerable to hacker attacks, considering ‘admin’ is one of the most attempted login names with hackers. This can be edit by going to Users then Your Profile.
2 | Change your privacy settings
Do you want to be found on Google? Make sure your site settings are correct! Visit your WordPress Settings, click Privacy and check to make sure you have selected “Allow search engines to index this site.”
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3 | Edit permalinks
By default, your site permalink will look something like this https://www.bluchic.com/?p=123, where 123 is the unique ID of your post. The default URL structure isn’t exactly easy to read — and it doesn’t do anything for your search engine results!
Instead, your permalink needs to be something that your readers and search engine will be able to read and understand, having postname or keywords in the URL like: https://www.bluchic.com/showcase-10-beautiful-cupcake-website-design/
To change it, go to Settings, click Permalinks, choose Custom Structure, and insert /%postname%/ in the field.Asking yourself “what now” after installing WordPress on your website? Check out the 12 essential steps that we perform after installing WordPress on a site:Click To Tweet
4 | Change site title & tagline
By default, your WordPress will display “Just another WordPress Site” as a tagline. Who wants that? Not you! Instead, change it to something that portrays your business site, for example, “Homemade Cupcakes in Maryland.” You can change it by going to Settings, clicking General. and editing the tagline field. You will also be able to change the site title here, too!
Related post: A Beginner’s Guide to WordPress Admin Dashboard
5 | Add categories
WordPress has a Default Post Category named “Uncategorized.” So when you forget to select a category after posting an article, it will label the article under “Uncategorized” automatically. Your readers might get confused with this “Uncategorized” label or they may not find important content under a category they’re searching.
To avoid this, change it by going to Posts, clicking Categories, and then clicking on “Uncategorized” to edit it to a specific category or keyword.
6 | Install Yoast SEO
Yoast SEO is one of the best SEO plugins out there. This plugin helps boost SEO across your entire website and offers so much value, especially for being a free plugin. Yoast can help you write better content by “grading” your content based on keyword strength, frequency, and more. It also ensures that you’re using easy-to-read language and formatting your content with headers.
We love Yoast for its easy page analysis that checks for alt tags on your images, proper meta descriptions, subheadings, and other details you may forget to include in your blog posts.
Related post: See our WordPress SEO Basics to help your site show up at the top of the search
7 | Install Google Analytics
As a business owner, you want to understand your audience and what they want to see from your website. This is why we suggest using Google Analytics. It will show you who is visiting your site, where they are coming from, and what things are being clicked on the most.
Google Analytics set up can be somewhat complex, but there are simple-enough steps to follow:
Step 1: Sign into Google Analytics with your Gmail account. (If you don’t have one, you’ll need to create one!)
Step 2: Follow the prompts Google shares.
Step 3: Find your Google Tracking Code.
Step 4: Install MonsterInsights (the easiest way to install Google Analytics without using a ton of code).
Step 5: Start collecting analytics!
8 | Embed a contact form
Every website needs a contact form! This allows your site readers to send you a message quickly through a form on your site. This is not an automatic built-in page on WordPress, but it is easy to install.
We recommend using the WPForms plugin, as it’s an easy drag-and-drop form builder you can add in minutes.
Related post: The Top Ten WordPress Plugins You Need On Your Website
9 | Download Elementor
If you’re looking for a web design with no limits, Elementor is the best WordPress plugin for your service-based business. Gone are the days of working on the backend of your website with no idea of what the finished product would be. (And no toggling between the Visual Editor and Text Editor!)
Everything in Elementor is about instant gratification: a drag-and-drop page builder, live editing, fast page loading. Not only is it easy, but it saves you time and it’s free! We use Elementor for all of our Chic line WordPress themes because it makes customizing our creations so much faster for you.
10 | Back it up
Have you ever worked so hard on a project, only to then have your computer crash and lose it all?? Imagine that — but with your whole website. That’s where BackWPup comes in.
This freemium (meaning there is a free and paid version) is a backup plugin that automatically backs up your WordPress website. BackWPup ensures your website content is stored somewhere else (like Dropbox) in case of a security breach or if it goes down.
11 | Install caching
A caching plugin helps your site load faster for users. Essentially, it will put content such as HTML pages, images, and files on a user’s local hard drive, making it faster to pull up the next time the user visits your site.
We use WP Super Cache as our caching plugin and have no complaints. They do have over 1 million active installs, so they are obviously supported by a lot of other business owners!
12 | Activate your theme
After all the “boring” settings, here comes the exciting part: uploading and activating your new WordPress Theme that you’ve just purchased! Go to Appearance, click Themes, then click on the top tab, Install Themes. From there, all you have to do is upload your theme zip file. You will also want to be sure to delete unused themes, as they do take up space.
Our Bluchic themes are designed to make uploading, activating, and customizing your new WordPress theme so easy. Browse our various themes to see which one makes the most sense for your business — we’re bound to have the perfect one for you. Did we mention you can get your theme up and running (with design!) in about a day? That’s pretty magical.
We obviously love WordPress over here at Bluchic or we wouldn’t own a WordPress theme shop. We always recommend using WordPress, no matter how big or small your business may be. That’s because it offers so many great features to customize your site, grow your reach, and convert your customers or clients.
We hope these 12 essential steps we shared helped you see what to do next on your WordPress journey — we’re so excited for you!
And if you are looking for a WordPress theme as a service-based entrepreneur, take a look at ChicServe. As a service-based entrepreneur, you have bigger things to focus on, like booking + serving your dream clients! Design your website knowing this theme was built exactly for your service-based business model.