Creating a website that reflects your personality can be difficult and confusing, especially if this is your first website.
There are so many aspects to consider — from your tone of voice to the design itself, color schemes, various pages, and more.
On one hand, you want to convey a professional tone and appearance, but on the other, you want your business to be super relatable to your clients and customers.
Good news, though: There are many ways to weave your personality into your website.
We are going to highlight our top 7 tips to show more personality on your website here.
7 Ways to Show More Personality With Your Website
1 | Brand Guidelines
Use your brand guidelines and stick to them! This will often include brand keywords, common phrases, colors, fonts, etc. These guidelines are also super important in creating a seamless style and look for every page on your website.
You want your reader to flow through each page or post with ease, seeing the same color schemes, fonts, page layouts, and more. It also helps them to identify your content as “yours” when things have a consistent look and design,
If you don’t have a brand guide, don’t sweat. There are a number of resources to help you, or you can work with a brand designer. Our Canva Logo & Branding Templates in the Beautiful Biz Lounge are a great place to start!
Ready to revamp your website design with a custom site, without the custom price tag? Check out our WordPress themes. No matter your style or business, you can select a theme and immediately customize it for your brand colors, fonts, images, and more.
Related post: 4 Tips to Create Visual Consistency in Your Brand
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2 | Hook
Create a hook at the top of your website that lets people know you get them. This hook needs to be on the homepage of your website so it’s the first thing your reader sees.
For example, ours is “WordPress themes & design templates to instantly elevate your brand.” It’s clear, and it speaks our audience’s language! Our audience knows exactly who we are and what we are about right from the get-go.
It also showcases a bit of our personality, because we’re using words like “instantly” (action) and “elevate” (outcome). Those are important identifiers for our brand!
Related post: Four Ways to Infuse Your Brand Personality Into Your Website
3 | Media
Use video and images of yourself or your team. People buy from people, so make sure you’re letting people know you’re a real person behind that screen! You want them to put a face to your business.
People remember what they see way more than what they actually read. Think about the last time you were scrolling on Instagram. Chances are, you stopped to read captions of photos that caught your attention.
Images draw people in and create a lasting impact in the blink of an eye, — literally! You are able to communicate in a deeper, more relatable manner with visual engagement, whether it is a photo or video.Are you overwhelmed with creating a website that reflects your brand and sounds like you? We’re sharing 7 ways to show more personality on your site!Click To Tweet
4 | Talk to the Reader
It might sound counterintuitive in a blog about showing more of your personality, but it’s important to focus on your visitors (not just yourself!). Take a moment to think about who you are speaking to and who you desire to attract to your site. You want to talk to them in a similar way you would if you were talking to them face to face.
For example, if you’re a service provider, use “You” language when speaking to your audience. “Creating your dream wedding invites by hand.” If you’re a business coach or consultant, for example, you’ll want to make sure that your audience knows you’re thinking of them: “Unlock the next level in your business with business coaching.”
5 | Be Professional & Relatable
We have seen it too many times (and know you have, too!). A well-intentioned business owner tries a little too hard to be humorous or extra intelligent. It can feel fake and unrelatable when this happens. We absolutely want you to showcase who you are throughout your website, but we don’t want to take it too far.
Don’t just try to be witty or smart. Write in your personality and/or brand voice, but make sure you don’t use jargon and don’t try to force witty copy into your site. Remember, people want clarity over cleverness.
Related post: 5 Tips to Make Your Website Sound Like You
6 | Don’t Forget Design
Use design to your advantage. The more professional and eye-catching your site is, the easier it is for people to get a feel for your personality! If you’re bright and bubbly, your website can show that. If you’re more serious or professional, let your design show that, too.
Also, there is no right or wrong way to showcase who you are through your business and website design. It may take some trial and error before you feel like every part of your website reflects who you are and that is okay. It is a process and revamping various parts of your website is totally normal. Starting with a WordPress theme can help you play around with the design, without stressing out over building a site from scratch.
Need some inspiration? Check out how other entrepreneurs just like you have customized their Bluchic themes here!
7 | Leverage About & Testimonials Pages
Did you know that the About page is the second most visited page on your website, aside from your home page? That’s why it’s the perfect place to showcase your personality. Testimonial or review pages are also perfect personality real estate.
These pages can show people who you or your brand are, what you do, and how it can benefit them. You want to also describe what makes you different from your competitors and why they should work with you or purchase your products!
Plus, by sharing what past or current clients have said or experienced from your products or services, potential clients and customers are able to hear feedback from someone other than yourself. For example, we love to showcase our clients’ websites and share how they have taken our Bluchic templates and made them their own, and it helps potential clients see what is possible!
Related post: 6 Women-Owned Business Websites We Love
We’d argue that your website is the most important asset of your business (especially if you’re an entirely online business). It has to showcase who you are, what you do, and why you are different from your competitors in a professional yet relatable fashion.
We hope these tips help you start updating your site, or customizing your WordPress theme. Start implementing them today to create a website that truly reflects your business and its unique value.