When you first create your website, it might feel so exciting.
Like all the doors of opportunity are open to you, and your business has nowhere to go but up!
We just love that feeling here at Bluchic… but we know that it doesn’t always stay that way.
As you grow your business, and your products or services start to attract more clients, you might start to feel like your website isn’t quite at your level anymore.
Sometimes, you might even dread sending potential clients or customers to your domain… just because it’s not the dream website you want it to be anymore.
Is there a way around that? Can you fall back in love with your website? We think so. Here are a few tips to help!
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1 | Simplify your website
If you feel like your website is too cluttered or has too many options that don’t align with your business anymore, it’s time to tidy things up! Your website doesn’t have to be filled to the brim with content and calls-to-action and pages upon pages.
In fact, the simpler, the better — especially if your services or products have changed a lot since your website launched. A simplified website is easier to read, navigate, and looks cleaner and more professional.
Our advice? Tap into your Google Analytics to see which pages are getting the most engagement. And the ones that aren’t? Archive them or turn them to “draft” mode. Keep the pages that matter most to you and your business; delete anything else that’s there to just ‘fill’ your site and feels like a chore to manage.
Related post: 5 Ways Google Analytics Can Grow Your Brand Reach
2 | Create engaging content
Websites are not meant to be “set it and forget it.” If you want to keep it feeling fresh, you need new content and frequent updates to your most important pages (which you just figured out, right??).
But we get it: Creating content on a consistent basis can be challenging, time-consuming, and just exhausting. And if you don’t love your own content on your website, chances are your audience won’t either. So, grab their attention by creating content you actually want to make and are passionate about.
Write blogs to share your expertise, create new services pages to show off your new packages, and generally refresh your website to include content and copy that is up-to-date.
Pro tip: Consider outsourcing your web copy to an experienced writer who can capture your brand and voice. It will save you tons of time in the long run and allow you to focus on other aspects of your business!
Related post: 6 Ways to Organize Your Offers On Your Website
3 | Ensure your site is mobile-friendly + responsive
Wish you loved the way your site looks? If your site’s design doesn’t look good on a mobile phone, you’re missing out on tons of potential business. That’s because nearly 50% of all global website traffic comes from mobile phones. In other words: Your website has to look good on mobile devices.
On top of that, your website has to actually load — and quickly. In fact, if your website takes longer than three seconds to load (on mobile or desktop), more than half of your visitors will leave. And 80% of those visitors won’t come back.
The bottom line: Your website needs a responsive and mobile-friendly design to ensure users can actually access and stay on your site.
Related post: 5 Signs It’s Time to Revamp & Refresh Your Website
4 | Give your website a facelift
One of the easiest ways to fall in love with your website again? Refresh the design! If your site no longer looks or feels like you and your brand, you probably aren’t that excited about it.
If the idea of redesigning your website fuels feelings of anxiety and stress, we’ve got you covered. Start here with our Bluchic WordPress themes to find a gorgeous and chic design for your website! (Psst! You can even install them yourself; no coding or technical skills required!)
5 | Make your site a reflection of you
One of the biggest reasons business owners fall out of love with their website is that it doesn’t look or feel like them. Maybe the design is all wrong, the copy is generic, and your personality doesn’t come through at all. Sound familiar? This happens because you’ve grown — and it’s time your website does, too!
At Bluchic, our goal is to support female entrepreneurs, which is why all of our designs are feminine, stunning, and beautiful. Not to mention, all of our WordPress themes are completely customizable, so you can tailor each and every detail to make your website truly feel like you again.
We have WordPress Themes using the Elementor drag-and-drop page builder — including collections for service-based, digital product biz owners, online shops, health and wellness professionals, and more!
In short, we have a WordPress theme or website template that matches you and your business.
Final Thoughts
Websites can often feel like a chore for business owners, making it easy to fall out of love with them. But with the right design and attention to detail, you can create your dream website that will have you (and everyone else!) falling in love with it all over again!
Ready to find your perfect match? Shop our WordPress themes now, then discover how easy launching your new site is with our Dream Website Roadmap!
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