Coaching and consulting sites are different from service-based ones, and they should be treated as such.
Why? Potential clients are investing in a person (you!) — not a service or product.
As a result, boosting sales on your website isn’t as simple as adding something to a cart and anticipating a special delivery. Instead, your success as a coach comes from clients getting results.
So, how do you set up your coaching website to help you book more clients? Let’s dig into it below.
5 Elements to Help Your Coaching Website Book Clients
1 | Easy Booking
Alright, we know this one might seem a bit obvious. But it’s a crucial element on your website that can’t be overlooked. Why? Your business is all about connecting with people and cultivating strong relationships. So, audiences need to be able to do just that — and easily.
If you have a contact form, try to make your questions a bit more personable to show that you’re genuinely interested and excited to get to know whoever fills it out. Don’t forget to include details about how and when potential clients can expect to hear back from you. The more specific, the better!
Another way to level up your booking process? Include a scheduler so visitors can book their own appointment! This helps showcase transparency and availability, two must-haves for someone who’s considering investing in your coaching services.
Pro tip: If you find that audiences are still hesitant to push “Book Now,” consider offering an initial free consultation to get their foot in the door!
Related post: How Coaching & Consulting Sites Differ From Service-Based Sites
2 | A Distinct Outcome
Unlike service-based websites, coaching websites need a conversion strategy that works from the bottom up. In other words: Show them the outcome first and help audiences visualize their results. Answer questions like:
- What will clients gain from your coaching? What’s in it for them?
- What problems will you help them solve or overcome?
- How will their life be different after your coaching? What will they be able to achieve?
- How long will it take, and how long can they expect results to last?
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3 | A Clear Offer
Once audiences have a solid understanding of their potential outcome, it’s time to start fleshing out the fine print. AKA: Your offer. Because every coach’s approach is different, you should be clear about how you deliver your outcomes. Answer questions like:
- How do you coach? In a group setting? One-on-one?
- How much time and attention does a client get from you? How often do you meet, and for how long?
- How do you keep clients on track?
- How do you measure clients’ success?
- What resources or tools do you use?
- What do you expect from your clients?
- What should your clients expect from you?
Related post: Does your business offer multiple services or products? Check out 6 ways to organize offers on your website to attract more sales and clients.
4 | Tangible Evidence
Testimonials are an effective strategy for any business. In fact, 88% of people rely on reviews or testimonials when making online purchasing decisions. But for coaches, testimonials also act as tangible evidence that your services are effective.
If you can, reach out to former or current clients to get detailed feedback. How did your coaching help them? What problems or hurdles did you help them overcome? What was their end result? The more detailed and personal the testimonials, the better.Calling all coaches! Is your website setting you up for success? Now’s the time to double-check that it is. Here are 5 elements that can help you book more clients!Click To Tweet
5 | A Professional Website Design
These days, having a website isn’t enough. You need to have an impressionable website. That’s because it only takes a staggering .05 seconds for audiences to form an opinion about it. And yes, you read that number right.
Audiences need to know they’re working with a professional, and your website is a direct reflection of that. It shows you know what you’re doing, you pay attention to detail, and you put in the time and effort needed to be successful.
Thankfully, you don’t need to hire a professional coder or designer to craft a professional website. Everything you need is in our newest ChicSavvy WordPress theme, built specifically for coaches. The best part? You can launch your site yourself! All without sacrificing design and functionality.
Related post: Is Your Website Set Up for Success in 2021?
A coaching business isn’t a service-based business, so your coaching website shouldn’t be a service-based website. Instead, you need a site with unique elements that help you book more clients, and, ultimately, drive more success for your biz.
Ready to take your coaching website to the next level? Shop our ChicSavvy WordPress theme now!