As hard as it is to believe, we’re almost to the HALFWAY point of 2021. Are you just as blown away by that as we are?!
Just as important as quarterly website check-ins are, it’s important you carve out some time for the halfway point.
To ensure you’re on track to hit the goals you set out to accomplish by the end of the year — and that your website is setting you up for success along the way.
Here are six things to spruce up on your website now, so you can continue to grow your biz and reach your goals by the end of the year.
Six Things to Spruce Up on Your Site 6 Months into the Year
1 | Your Offers
First thing’s first, you want to make sure your offers are still aligning with your overall business goals. Ask yourself:
- What’s my most popular service?
- Are certain services being booked more than others?
- Are there any offers I no longer want to promote?
Once you answer those questions, you can make small changes to your site based on where you want audiences to go.
For example, if you want to continue to promote your most popular offer, make that front and center on your homepage. Or, if you want to give more attention to your least-popular offer, bring that one to your homepage and make it the first item users see on your service pages.
You might also consider adding a tripwire funnel or a stronger sales funnel to your website to drive higher conversions.
Related post: Tripwire Funnels: What They Are & How to Use Them
2 | Your Email Subscribers
As entrepreneurs well know, email marketing is one of the best ways to build a loyal audience and convert subscribers and followers into customers. Ask yourself:
- Are my opt-ins and freebies helping me reach my subscriber goals?
- Are they easy to find on my website?
- What are my most and least popular resources? Are they helpful to audiences?
From there, it’s time for some website sprucing! If your goal is to simply drive more subscribers, create more (easy) opportunities for audiences to do just that. Add an announcement banner to the top of your website with a download link that drives directly to an opt-in or freebie. Also, add a static call-to-action (CTA) at the bottom of each page on your website promoting a downloadable resource.
Another tactic to try? Develop a Resource Library! This is a dedicated page on your website that houses all of your resources, making them much easier to find. (Psst! Our Bluchic Add-On Templates include an already-designed resources page for you!)
Finally, take stock of which resources are most popular and which ones aren’t performing so great. It may be time to re-evaluate which resources you share, which ones you’re ready to part ways with, or brand-new resources you think will be valuable to audiences and help reach your subscription goal!
Related post: How To Grow Your Email List with a Free Challenge
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3 | Your Paid Resources, Services, or Products
Of course, not everything on your site can be a freebie. You want to be able to monetize your offerings, after all! Ask yourself:
- Am I on track to hit my income goals this year?
- What can I do to make my paid products more enticing?
- What are my most and least popular paid products?
To spruce up your income, consider adding sales funnel and landing pages to your website. These are designed specifically to help audiences convert without you doing a bunch of extra work.
Another way to boost profits? Host a sale! Generate some excitement around your products by creating a special offer that audiences can’t refuse.
Finally, just like your offers and opt-ins, make sure your website reflects your sales goals. Decide which paid services you want to highlight on your home page and sales pages. You can also promote them with CTAs throughout the rest of your website!It’s time to check in on your yearly goals and ask yourself: Is my website setting me up for success? We’re sharing 6 things to spruce up NOW so you can slay those goals by the end of the year. Click To Tweet
4 | Your SEO
Search Engine Optimization, or SEO, is a practice that does best with regular fine-tuning. First, use an incognito browser to search for your most relevant keywords (e.g. ‘business coach for nutritionists,’ ‘nutrition business coach’), and then ask yourself:
- Does my website show up in the search results?
- What type of content out-ranks me?
- Are my pages optimized to rank higher?
If you want to boost your site rankings, consider adding more keyword-rich content to your website and developing more content (like blog posts) to drive more traffic to your website.
Don’t forget to use a Yoast plugin on your WordPress site to help optimize individual pages and your website as a whole. Need more SEO guidance? Check out our article below!
Related post: WordPress SEO Basics to Help You Show Up More Online
5 | Your Branding and Imagery
Your overall brand is crucial to your business. It helps audiences understand who you are and what you stand for. Ask yourself:
- Have I updated my brand photos in the last six months?
- Is my imagery cohesive?
- Does my overall look and feel still match my business goals?
- Does my overall look and feel align with my mission and purpose?
- Is my website’s look and feel cohesive with other branded touchpoints (Instagram, Facebook, emails, Pinterest, etc.)
Consider investing in new photography or a stock photo subscription (like our friends over at Styled Stock Society!) to give your website a refreshing look and feel.
We’re not saying you have to create a new brand entirely — just make sure your website looks up-to-date and matches your social media profiles and other assets so you provide your audience with a cohesive experience.
Related post: 4 Tips to Create Visual Consistency in Your Brand
6 | Your Overall Website and Business Goals
If your business has branched out to include exciting things like digital products, affiliate programs, or a podcast, you might consider a new WordPress theme or add-on templates that can support your new ventures.
For example, if you’re shifting into more of a coaching role and want to cultivate more one-on-one connections, a theme like ChicSavvy may be a better fit. Or, if you’re exploring services that are more health and wellness-focused, ChicWell might be your go-to theme.
Related post: 5 Tips to Make Your Website Sound Like You
Bottom line? Your website is one of the most crucial aspects of your business. That’s why it’s important to make sure that your website is always supporting your business goals, no matter how often (or how drastically) they change over time.
Remember, though, if you happen to be a bit behind on some of your goals, that’s okay! It doesn’t mean you have to get discouraged or put in more hours. All it takes is some fine-tuning here and there to make sure your site is helping you achieve your goals — not standing in your way.