How to Use Testimonials to Drive Conversions | Can testimonials help drive conversions? Here’s how to ask for testimonials, what to ask, and how to use them to take your business to the next level!

With most purchases happening online, it’s hard not to avoid testimonials and reviews. Think about it: How many times have you browsed clothing stores, beauty products, restaurants, and everything in between without reading reviews? Probably not that many – if at all. 

The truth is, reviews (AKA: testimonials) are just as important for your business as they are for anything else in the world. 

Whether you offer products, services, or both, testimonials can be one thing that sets you apart from someone else. Or the reason someone finally decides to invest in your products and services. Powerful, right?

The proof is in the numbers, too! 

  • 88% of consumers rely on testimonials or reviews when deciding what to buy online
  • 72% of people say positive reviews and testimonials increase their trust in a business
  • Positive reviews and testimonials can increase conversions by an average of 34%

So, now that you know how amazing testimonials can be, it’s time to learn how to collect them for your business and use them to grow and serve more people.

1. Don’t be afraid to ask for testimonials or reviews

FIrst thing’s first, you need to ask for testimonials before you can use them. So, ask away! 

You can leverage your email lists to ask subscribers, customers, and clients to provide testimonials. If you want more detailed ones, though, try to focus on those you know are brand loyalists. People like:

  • Frequent/repeat customers
  • Affiliates
  • Clients and customers you work closely with
  • Anyone you’ve collaborated with
  • Webinar/course attendees

In addition to emails, you can also send out surveys and feedback forms after someone makes a purchase, completes a course or webinar, listens to a podcast…whatever makes the most sense for your business! And hey, don’t be afraid to slide into DMs on social media, too. With so many people active out there, you might have a better chance of getting a quicker response!

Pro tip: To increase the chances of someone providing a testimonial, sweeten the deal by offering a special discount or promo code! It’s also a great way to thank them for their time.

Related Post: Marketing Tactics You Haven’t Tried to Grow Your Business

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2. Ask detailed questions

To get the highest-quality testimonials, you have to ask high-quality questions. Don’t just use sliding scales or multiple-choice questions. You should ask specific, open-ended questions that will set you up for success (while gaining really helpful information!). Ask for details like:

  • Any successes they’ve seen from your products or services
  • How your product or service has helped them solve a unique problem
  • What sets your products or services apart from others
  • Whether you can use their feedback, name, and information (always as permission!)

While you have their attention, don’t be afraid to get constructive feedback, too! Ask about:

  • The quality of your product or service
  • What could use improvement
  • What future products or services they would like to see from you
  • Whether they would work with or buy from you again (and why)

Not only will this feedback help you grow in your business, but you might be surprised by how many testimonials you can get from these types of answers!

id you know that nearly 90% of consumers rely on testimonials or reviews when making an online purchase? It’s time to apply the same strategy to your business. It can even help drive conversions! Click To Tweet

3. Share, share, share

Of course, once you secure the testimonials, it’s time to share, share, and share some more!

On your website and landing pages

When it comes to your website and landing pages, don’t be afraid to share full testimonials. You have the room, after all! You should also highlight testimonials that speak to your unique selling points and the problem(s) you’re helping solve.

For example, if a testimonial mentions the affordability of your service, add that testimonial to your pricing page. If someone mentions how amazing it is to work with you, add that one to your about page. See how that works?

Finally, if you can also add photos, names, and titles to the testimonials – even better! The more your audiences can relate to the testimonials, the more confident they’ll feel in their purchase.

On social media

We know that testimonials can feel a bit braggy, but that’s what social media is for! Think of testimonials as a great way to sell yourself…without actually having to sell yourself. Testimonials are also a great fallback for days you want to post but don’t have the brainpower or creativity to think of something new. (Hey, we’ve all been there!) 

In your media kits and pitches

If you’re creating media kits to pitch your services, products, or skills, you can add your testimonials to those, too! Whoever you’re pitching to, just make sure that your testimonials are relatable to them. For example, if you’re pitching to be a guest on a podcast, add a testimonial from another podcast host (if you have one), or a testimonial that highlights your speaking skills!

Related Post: 5 Ways to Ask for Client Feedback on Your Website

Final thoughts

Testimonials are a powerful marketing tactic that shouldn’t be overlooked or underestimated. When you take the time to ask for them – and to ask the right questions – you can arm yourself with incredible feedback about yourself, your products, and your services. And while that feedback will prove invaluable to your business, it should also be turned into testimonials that can take you to the next level.

Need help getting started? We have something for that: Our Beautiful Biz Lounge Membership!

When you become a BBL member, you’ll score monthly marketing guides, Canva templates, and social media graphics galore! And yes, those include testimonial graphics, too. Think of it like Netflix…but for your business. 

This month is all about how to gather strong social proof, reviews, and testimonials for your business — with an in-depth guide, templates, and more.