Want to know what the #1 secret to a website that works for you? Client or customer feedback!
Imagine being able to see your website through your clients’ or customers’ eyes: Where are their eyes drawn? What is confusing to them? What made it easy for them to want to work with you?
All of that feedback can help you make updates that create a better experience on your site — and increase bookings or sales. But how do you ask for that feedback?
Today on the blog, we are sharing some helpful tips to help you ask for feedback on your website.
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1 | Ask for Pre-Launch Testers
While there are so many logistical elements to getting your site ready to launch, you can’t forget about creating hype around the launch itself! Before you even launch your website, you can get an idea of what your clients or customers think of it.
Consider offering a free hour of coaching or perhaps a discount code on services or products to anyone who is willing to give their honest feedback about your new website.
Related post: Why You Should Beta Test Your Offers (& How to Do It Successfully)
2 | Host a Giveaway
Hosting a giveaway when you launch a new site (or want feedback on an existing one) is a brilliant way to create engagement with your followers and drum up great insights. Think about which platform your audience spends the majority of their time on and host your giveaway there.
Ask your audience to share their feedback on your site to enter the giveaway, and give them specific questions to guide it. You don’t want a ton of people just saying, “It’s great!” so give them a list of questions to consider. Plus, if you’re launching a new site, this will also drive new traffic to your site which will bring more awareness of your products or services!
For the giveaway element, pick a prize you know they will love or that relates to your business in some fashion.
Related post: How to Create a Giveaway for Your Health & Wellness Brands
3 | Use Hotjar
While you may have used analytics tools before, like Google Analytics, they only show you what is happening on your website…not why it is happening.
Website feedback tools like Hotjar can help you understand the why and how behind your visitors’ behavior on your website.
For example, analytics tools may show that 55% of customers quit the order process before completing their purchase. Website feedback tools can show you why they are quitting the order, giving you the bigger and more complete picture of what is happening.
Hotjar might show you that visitors try to click somewhere that’s not clickable, or they get lost navigating your site. You’ll also see where their mouses hover and where they focus most of their attention so you can make sure you’re adding your highest value content or products where they spend the most time.
Related post: Not Seeing Good Results From Marketing? Here’s What to Do
4 | Ask for Feedback in Different Ways
Worried nobody will want to offer feedback? You can use different approaches to gain insights without annoying your visitors. Here are a few feedback tools for you to consider:
- Pop-Up Surveys: Create a pop-up in the middle of the screen so that customers have to take action — like answering a few questions — before they can proceed. You don’t want to use this too frequently, as it could deter site visitors from using your site.
- On-Page Surveys: These take up a small space on the screen and may pop up like a chat box feature. You can include questions like, “Are you finding what you need?” or “Is there anything we can improve?”
- Product Reviews: Give customers the ability to leave reviews right on your site for your products or services. Send emails after they purchase to remind them to add their review!
- Feedback Widgets: A button that is placed on the side of the page so that readers can click to rate their experience.
Related post: End-of-Year Checklist: 6 Questions to Ask About Your Business
5 | Ask the Right Questions
When you are looking for your customer’s feedback, we recommend focusing your questions on these three things: hooks, barriers, and drivers. What hooks people when they visit your site? What may be preventing them from saying yes? What drives them to book or buy from you?
To make asking for feedback even easier, here are a few questions you can ask to get helpful insights:
- How can we make this website better?
- Could you find what you needed?
- Did anything on our site not work like it should?
- What is stopping you from taking action today?
- Where did you hear about us?
- What is your goal for using this product/service?
- What do you like most/least about said product/service?
- Do you have any other questions that weren’t answered in our FAQs?
Related post: How to Figure Out What Your Audience Wants to Read
Final Thoughts
You know that your website is important if you want to grow your business. While you may think that your website operates the way you want it to, the truth is you still need to see it through your audience’s eyes. That’s where website feedback can come in handy!
Of course, if you realize that your website is not working the way you need it to, or expected it to, it might be time to make some changes.
Here at Bluchic, we are in the business of helping you reach your goals with your website and marketing efforts.
To create a website that’s easy for visitors to navigate and gets you results, check out our entire collection of Elementor WordPress Themes; which include industry-specific options that are customizable and can be built over the weekend.