Are you frustrated because it feels like you’re marketing your business, yet you are not getting the results you expected?
It might be the marketing tactics you are using!
Ease your frustrations with a few new strategies that you may not have tried to get more eyes on your incredible products or services.
We’re sharing them here!
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Unexpected Marketing Tactics #1 | Sales and Promotions
Sales and promotions, whether around the holidays, for your business anniversary, or just because can be a great way to increase your revenue. Plus, sales add a new spark to your business by getting more traffic and eyes on your site, and can even bring back previous customers looking to get more of your work or product for less.
The key here is to make it urgent. People don’t want to miss out, so they’ll want to hit BUY before the sale ends (or you’re all sold out/booked up).
It’s also useful to try different types of sales. You can offer a discount on a single service or product OR you can consider offering bundles or exclusive products/offers to give your customers a variety of options that best fit their needs and budgets. Holiday sales like Black Friday are also huge!
Related post: Get Your Site Sale-Ready: 5 Updates to Prepare Now
Unexpected Marketing Tactics #2 | Lead Magnets
A lead magnet is a free, valuable item that you can give your audience in exchange for their email list. This could be a checklist, workbook, cheat sheet, video, etc. that gives people a taste of your expertise, products, or services.
When properly optimized, you can use a lead magnet as the “first date,” where you court your new subscriber and let them know how awesome you are. Then, you can start a relationship that makes people feel seen and understood!
Lead magnets are perfect for building your Know, Like, and Trust factor with your customers, so that by the time you’re really to sell to them (maybe with a promotion!), they are all in.
Related post: 4 Elements of an Irresistible Lead Magnet
Unexpected Marketing Tactics #3 | Blogging
It’s not the early 2000s, when everyone could make a ton of money off their blog. But the good news is that blogs can still make you money — and help you grow your business! A blog can be the heart of your business’s website, as well as help you establish your brand, online presence, and your expertise in your industry.
The content you share on your blog allows you to speak to specific issues, challenges, or problems your particular audience may be facing. Then, as you offer solutions and helpful tips, you can thread your products or services throughout your content seamlessly.
People will naturally begin to feel like they can trust you and will gravitate to your offerings without you needing to pay any extra to market your business. It’s one of the best ways to passively sell to your audience!
Related post: How to Reach Your Business Goals with Blogging
Unexpected Marketing Tactics #4 | Start a Podcast
Starting a podcast can help you boost engagement and repurpose content while giving you the space to broaden your creativity. It’s one of the most effective ways to grow your audience and reach new ears.
Engage with your listeners in a way that is vastly different from other platforms you may be using. Your audience can hear your passion and personality and can really boost your brand trust and loyalty. It does take some time and energy on the front end, but we think that with the right strategy, it can bring tons of benefits for the long haul.
Pssst… did you know we have a podcast? The Make a Better Website Podcast can be found on Spotify!
Related post: How to Grow Your Audience with a Podcast
Unexpected Marketing Tactics #5 | Reels and TikTok
Instagram Reels and TikTok videos are hot, hot, hot! They’re also a great way to market your business and can be an effective way to create new engagement with your followers.
These short video clips are the perfect way to give your audience a sneak peek into the day-to-day of your business, share fun how-to’s, or even simply offer some entertainment to build brand loyalty. It’s a great way to repurpose content and have some fun.
Unexpected Marketing Tactics #6 | Affiliate Programs
Want a new secret weapon to help you market your business? Affiliate programs can help you reach new customers, build brand loyalty, and even boost your SEO strategy. Instead of relying on your own channels to market, tap into your affiliates’ audiences and let your network promote your products or services on their channels.
When people purchase your products or services through your affiliates’ channels, you can give your affiliates a small cut of the profit while you watch your business soar.
Related post: 6 Simple Ways to Boost Affiliate Sales for Your Business
Unexpected Marketing Tactics #7 | Joint Ventures
Different from affiliates, joint ventures involve sharing your expertise and solutions with someone else’s audience. This could be a webinar you co-host with another entrepreneur in a related industry, being a guest on someone’s podcast, or even taking over someone’s Instagram for the day.
These partnerships can be extremely effective for when you are launching something new or have a goal you are aiming to hit.
Unexpected Marketing Tactics #8 | Abandon Shopping Cart Strategy
This one’s for all our product sellers and online shop owners: Does it make you cringe to think about customers leaving items in their shopping carts without actually purchasing? It actually can be another great way to boost your sales!
If your customers have opted in to your email list, you can send targeted offers when they abandon shopping carts on your site. This is a great, gentle way to remind them that you’ve got something they want and re-engage lost sales.
Related post: How to Capture Lost Sales With a Cart Abandonment Sequence
Final Thoughts
We know you want to spend your time focused on perfecting your craft – your products or services! But you’ve got to promote your business if you want to be seen and grow.
We hope these marketing tactics help spark some new ways you can promote your business! If you feel like you have no time for marketing your business, we understand that, too!
If you are looking for more help marketing your business, we have the perfect resource for you — and you don’t have to spend hundreds of dollars on courses or webinars! Instead, we offer marketing guides that are easy to understand and full of practical, tried-and-true tips you can apply right away.
Each marketing guide offers a comprehensive look at one crucial aspect of business. Here are some examples:
- How to Develop a Profitable Offer Suite
- How to Engage Unresponsive Email Subscribers
- How We Plan Our Quarterly Content (and How You Can Plan Yours)
If you want to kick off this year with a solid plan to grow your business and a beautiful, on-brand website, don’t miss these marketing guides inside the Momentum Biz Vault!
