So you’re creating all of these amazing blog posts, you’re feeling good the content you’re putting out into the world, but yet….you hear crickets.
What could be going wrong? You’re doing all of the right things! You have great SEO, you’re sharing on all of the social media platforms, so what’s the deal?
In today’s post, we share reasons why your blog posts may not be getting and shared and what you can do about it!
6 Reasons Why Your Blog Posts Aren’t Getting Shared (And What To Do About It)
1 | Your graphics aren’t eye catching
Bottom line, your social media graphics need to be eye catching, otherwise, people aren’t going to pay attention or share your content. There are several mistakes you could be making, including using the wrong size of graphics, your graphics are downright boring, or you may not even be using graphics (the horror!).
To create a really intriguing, share-worthy graphics, start by creating a template sized properly for each social media platform. Incorporate your brand colors and imagery and add text to your graphics describing the content in your blog post. It doesn’t have to be complicated, you can start small and grow from there!
2 | You aren’t sharing your posts enough
Did you know it takes on average at least 7 interactions with a new customer for them to even consider purchasing from you? It’s true!
The chances that everyone of your followers on social media saw your promotion of your blog post is slim to none. People are busy and most people probably don’t follow you on every single social media platform.
Use automation programs to re-share older, evergreen content that’s still relevant now. Meet Edgar, BoardBooster, Tailwind, and SmarterQueue are a few to get you started!
Related post: Why Branding Your Social Media Graphics Matter & How It Can Bring You More Business
3 | You aren’t sharing on the right platform for your business
While we recommend grabbing your business’ handles for each social media platform, that doesn’t mean you have to start using them all at once.
If your target audience primarily hangs out on Twitter, you should focus sharing your content there before anywhere else.
We know we get the most traffic from organic search, referrals, Pinterest, and Facebook so we focus on those traffic pathways. We of course still share our content on Twitter and Instagram, but they are not our primary focus.
You have to do the research and know which platforms give you the most ROI so you don’t waste your precious time!
[clickToTweet tweet=”Learn 6 reasons why your #blog posts aren’t getting shared and what you can do about it!” quote=”Learn 6 reasons why your #blog posts aren’t getting shared and what you can do about it!”]
4 | You don’t ask people to share
You never know until you ask…and often we as a society forget to ask!
If you want people to share your blog posts, you have to encourage them and ask if they’ll share! People need to be reminded to share.
Add social sharing buttons to your website and make sure to give people a call to action in your captions. If you’re just starting out, go the grassroots approach and personally ask your friends and family to share your content. They’d be happy to refer you!
5 | You aren’t writing what your audience wants to read
Most times, people either want to be inspired or to learn something when they’re reading a blog post. If your content doesn’t inspire or teach something, your audience most likely won’t want to share.
Dive into your Google Analytics and look at your top 10 viewed blogs posts are (you can do this by going to Behavior > Site Content > All Pages.
If you’re just getting started, see what people in relevant Facebook groups are asking questions about or survey your audience and see what they want to learn about (you can even do this with a small audience!).
Related post: 8 Unique Ways To Use Styled Stock Photography To Help You Grow Your Brand
6 | You aren’t sharing your unique perspective
People like connecting with the person behind the brand now more than ever so if you aren’t sharing your uniqueness within your blog posts, people won’t want to share.
Show off your personality, share your perspective, and don’t regurgitate what everyone else in your industry is doing. Stand out and you’ll reap the benefits tenfold.
We’ve been furiously working on a project that will make your life a whole lot easier when it comes to creating social media graphics for your blog. Check out our Canva Social Media Templates!