• How to Prep Your Small Business Website for Black Friday

    Believe it or not, Black Friday isn’t just for the big-box retailers who open their doors at 12:01am on the Friday after Thanksgiving. It’s in fact for all businesses – big and small, brick and mortar and online. Of course, your Black Friday sale will look a little different than other businesses if your offers […]

  • Why Create a Resource Page for Your Website?

    Have you ever visited a site that had a resource page and wondered what it was? You click on it and find out that — oh, look! — tons of recommendations and awesome resources for you right there, so you don’t have to go looking for them yourself. Here at Bluchic, we love it when […]

  • 5 Ways Google Analytics Can Grow Your Brand Reach

    You don’t just need a website. You need to know that your website is working for you! And while you can track metrics like the number of people who fill out a contact form or buy a product directly from your site, what about the other people? There will be visitors who come to your […]

  • How to Create Your Brand Guidelines in Just a Few Hours

    A brand style guide is what brings together your basic brand elements, keeping it consistent in order to help you grow your reach. Typically, a brand guide shows your logos in all forms, your color palette with hex codes, typography selections, and image inspiration. Having a style guide is invaluable as your business is growing! […]

  • Time to Update Your Brand? 4 Elements to Review

    You know when you look in your closet and you don’t love everything you see? That’s when it’s usually time to start adding in new pieces and freshening things up! The same goes for your business’s brand — with a few exceptions. After all, you’ve worked hard to build a brand that’s gorgeous and recognizable. […]