As a savvy online consumer, you’ve probably seen tons of lead magnets.
Having lead magnets on your website is one of the best ways to convert followers into subscribers. But before we dive into why and how to create a lead magnet, here’s a little lead magnet 101.
A lead magnet is simply creating an offer in exchange for a customer’s contact information by subscribing to your email list. This “leads” them into a funnel where you can promote your paid offerings.
Also known as an opt-in, freebie, or content upgrade, creating an amazing lead magnet will drive quality traffic to your site, and eventually, turn subscribers into customers.
We love these so much that we have a whole Freebie Library dedicated to them!
Some examples for this downloadable content include:
| Reports | Audio training | Challenge |
| eBooks | PDF workbook | Swipe files |
| White papers | Email course | Recorded webinar |
| Video tutorial | Printable calendar | Screensavers |
| PDF checklist | Spreadsheet | Recorded interviews |
Now let’s get into exactly how to create an amazing lead magnet that turns those followers into subscribers!
How to Create an Amazing Lead Magnet That Turns Followers Into Subscribers
1 | Make the Connection
One of the biggest mistakes an online business owner can do is creating content just for the sake of creating content—that includes lead magnets.
Not being strategic about the “why” behind your lead magnet and where it’s connecting to means you’ll have trouble converting followers into customers.
When coming up with ideas for new lead magnets, ask yourself this question: How is this related to the product or service that I’m selling?
If your business goal is to sell Landing Page Templates, for example, your lead magnet should be tied to that topic. That could mean creating a lead magnet checklist for all of the elements of a great landing page.
Working backward this way and starting with the end goal can help ensure your lead magnet ideas are strategic and closely aligned with your specific business needs.
Related Post: How Your Website can get you More Clients and Quality Leads
Ready to create your first lead magnet and build email list?
Get our FREE step-by-step guide that helps you define, create, and set up your first lead magnet in no time! Plus, you’ll get access to 15+ other free resources inside our Freebie Library.
2 | Make it Valuable
When you create an amazing lead magnet, you’ll want to make sure you’re offering something that’s valuable to your customers. Ask yourself this question—What’s in it for them?
If your customers think they are getting insider information, tips to make an aspect of their business easier, or access to special content, they are more likely to click through and subscribe.
Not only should your content be valuable, but the language you use should also be enticing, too. For example, you could create a PDF checklist called “The 10 Biggest Mistakes That Could Be Sabotaging Your Business.”
Most people who read this would think, “Am I doing one of those things?” which would prompt them to click.
Here's how to create an amazing lead magnet that turns followers into subscribers.Click To Tweet3 | Make it Specific
Part of adding value to your lead magnet means making it specific.
You shouldn’t offer everything under the sun. Think about the key takeaways you want your audience to walk away with and how those takeaways relate to your service offerings.
One way to figure this out is by thinking about the specific problem your customer would like solved. This is also known as “creating an easy win.”
Your lead magnet will help them solve that problem, which also gives them a surprise and delight mentality.
When that customer thinks about this problem that your lead magnet helped them solve, they will associate you with helping them do just that.
Therefore, because you gave them the advice or tools to secure the early win, they’ll be more motivated to buy from you in the future.
Related Post: The 4 Elements of an Irresistible Lead Magnet That Your Ideal Audience Can’t Refuse
4 | Make it Promotional
You could have the best lead magnet idea in the world, but if the execution isn’t strong, you could be missing out on converting your customers from followers to subscribers.
Good news for you! If designing a lead magnet stresses you out, our landing page designs are your perfect solution.
These templates for opt-in pages work seamlessly with your WordPress website (whether or not you use one of our WordPress themes).
Of course, social media is a no-brainer when it comes to ways to drive traffic to your lead magnet.
Check out our Canva Social Media Templates to express your business’s unique voice while looking polished, seamless, and consistent.
Want to know more? Here are 7 Easy Ways to Drive Traffic to Your Lead Magnets.
Final Thoughts
Creating an amazing lead magnet can help your business in so many ways! Not only can it convert followers into subscribers, but it can help you make more sales in the long run, too.
With these tips and tricks, you’ll get more inquiries, more traffic, and more interest in your email list. Win-win-win!
