We all drive traffic to our lead magnets, right? You’d be crazy if you didn’t!

For those of you that are maybe newer to business, lead magnets are free incentives that potential customers receive in exchange for subscribing to your email list. Some common examples of lead magnets:

  • Cheatsheets
  • Workbooks
  • Ebooks
  • Checklists
  • Templates
  • Video training

More than likely, you’ve already opted in to several lead magnets from other businesses (or maybe you’ve opted in to one of ours!). Lead magnets are an excellent way to drive quality traffic to your site, get email subscribers, and eventually convert those subscribers to customers.

If you want to generate leads online, you need a lead magnet to incentivize customers. It’s that simple.

Once you have a lead magnet created, you need to place it in high-traffic locations so that it will attract as many quality leads and potential clients and customers as possible.

Want to learn 7 ways to drive traffic to your lead magnets? Keep reading, girl boss!

7 Easy Ways to Drive Traffic to Your Lead Magnets

1 | Exit-intend pop-up

Capture your website visitors’ attention (and intrigue) before they leave your site is an offer for something free that will benefit them and/or their business! It’s a great way to introduce the purpose and personality of your brand.

Here’s an example of one of ours:

Entrance pop-up

This pops up on our Getting Started Guide page after you’ve scrolled down at least 50% of the way down the page.

Want to get more quality leads and clients through your website? Check out this blog post!

2 | Website banner

Once a potential customer is on your site, you want to lead them to a place on your site that will convert them from casual visitors to excited email subscribers.

Using the top of your website to promote a specific lead magnet is a great way to drive traffic without imposing too much on the website visitor.

Below is an example of our website banner:

Website banner

This is at the top of all pages on our website so people can at any point in time sign up to receive our freebies.

It’s not too big or obnoxious, just a small reminder at the top of the page.

Find out the 7 easy ways you can drive traffic to your lead magnets!Click To Tweet

3 | Social media

Of course, social media is a no-brainer way to drive traffic to your lead magnets!

There’s a wide variety of ways you can promote your lead magnet on social media:

  • Facebook business page
  • Facebook groups
  • Facebook live
  • Twitter
  • Tiktok
  • Instagram
  • Instagram stories
  • Pinterest
  • YouTube
  • LinkedIn

Wherever your brand (or you!) exists on social media, your lead magnet should be prominently placed and promoted.

Need extra help creating a gorgeous-looking landing page for your lead magnet? Check out our Sales Funnel & Landing Page Templates for WordPress!

website opt-in page inspiration

4 | Email signature

Adding a link to your lead magnet in your email signature is a great way to subtly introduce your lead magnet into every business conversation you have.

It’s a severely underutilized way to drive traffic to your lead magnets but something that everyone should implement!

After a few back-and-forth messages with a potential customer, they will be compelled to click on the link to learn just how incredible your lead magnet is.

Below is an example of how our business strategist Nevica Vasquez uses her email signature to promote a specific lead magnet:

Email signature

Wondering how to get people to engage with your email newsletter? Check this out.

5 | Paid advertising

Now, I know what you’re thinking: why pay money to advertise something that’s free?

Well, my friend, this is long game thinking.

Advertising something free for potential customers automatically gets you on their good side and gives you a much better chance to win them over with your paid products in the future.

You can easily set up Facebook ads for people who have been to your website but haven’t opted in to your list yet and drive them to sign up for one of your lead magnets.

Canva lead magnet templates perfect for online business owners looking to create professionally designed lead magnets, without the price tag of working with a designer!

6 | Podcast interviews / guest posts

Podcast interviews and guest posts are super effective places to mention drive traffic to your lead magnets.

Getting in front of other people’s audiences will help increase brand trust and knowledge of you a lot faster than any other marketing tactic.

Think of interviews and guest posts as a way to continue the conversation and reel potential new customers in with a free incentive.

Check out a recent guest post on our site all about how guest posting can be a powerful way to grow your website traffic.

7| Word of mouth

Yep, that’s right–the easiest, most painless way to get the word out about your business is good, old-fashioned word of mouth! Tell your friends, potential clients, and people you meet in networking to convert real-life connections to website visitors!

Word of mouth is one of the best ways to grow your business and can be one of the most effective ways to drive traffic to your lead magnets.

Getting other people to talk about your lead magnets and refer people your way makes your job much easier. It’s like having your own marketing team promoting your stuff without you having to lift a finger!

Final Thoughts

Have questions about implementing your lead magnets on your site or a story about an especially great lead magnet strategy that worked for you?

Don’t forget, if you want to create a high-converting landing page for your lead magnet, check out our Sales Funnel & Landing Page Templates for WordPress!