As an entrepreneur, your website is one of the most crucial aspects of your business.
It’s how audiences learn about you, how you can help them, the services and products you offer, and so much more. Essentially, it’s the window to your entire business.
However, that window is no longer just in front of your website. It’s everywhere online, including all of your social profiles.
In fact, it’s becoming more and more likely that audiences will first engage with your brand and business on social media. But what does that mean for you?
It means your branding experience has to be the same across all of your platforms.
So, how do you do that exactly? We’re sharing five ways to extend your branding from your website to your social media profiles to create a seamless experience for all audiences.
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Extend Your Branding #1 | Consistent brand elements
First thing’s first, you want to make sure your brand elements are consistent across all platforms. And if you don’t think it’s all that important, think about this: A consistent brand presentation has been proven to boost revenue by 33%. That includes details like:
- Your logo
- Your bio
- Your handles + titles (across your website, social profiles, emails, etc.)
- Boilerplate content
- Your color palette
- And any other element you have that represents your business + brand
Extend Your Branding #2 | Visual consistency
Beyond your brand elements, there are several other details that make up the visual esthetic of your website — details that should be incorporated into your social profiles. Think in terms of:
- Fonts
- Graphics
- Images
- Videos
- Background + font colors
- Templates
- And much more!
Related post: 4 Tips to Create Visual Consistency in Your Brand
Extend Your Branding #3 | Filters + colors
Another great way to create visual consistency across your platforms? Using the same filters, colors, and presets for everything. For example, if your website contains darker, bolder imagery, then it wouldn’t make much sense to use brighter, more neutral flat lays on Instagram.
If that’s the case for you right now, that’s ok! Brands are supposed to evolve as your business does. Take a little bit of time to create mood boards to determine what look and feel matches best with your brand. Then, take the next steps to update all your visuals — whether that’s on your website, on your social profiles, or both!
Pro tip: Using a signature color can boost your brand recognition by 80%!
Extend Your Branding #4 | Consistent brand voice
Just as important as your visuals is your brand voice. For example, if you keep things super professional on your website but are more informal and casual on Instagram, you’re going to create a big disconnect for your audience.
As a result, your brand trust might be hindered, as they won’t be able to tell whether it’s actually you talking or someone else. (Psst! Even if you’re not creating your content, it’s crucial to find a writer who can capture your brand’s unique voice and tone.)
Related post: 5 Tips to Make Your Website Sound Like You
Extend Your Branding #5 | Social graphics
These days, entrepreneurs and business owners are challenged to create all types of content. In other words: It’s no longer enough to post just photos on your social platforms.
But if you’re not a designer (most of us aren’t), how are you supposed to create double-tap-worthy graphics?
Our solution: matching templates.
Typically, when you purchase a WordPress theme for your website, you have to create matching graphics from scratch — a process that is frustrating, time-consuming, and really difficult.
But not anymore! With our designed-to-match Canva graphics, you can now create and publish social media graphics that match your existing Bluchic theme! Each set comes with 70+ matching social templates for Instagram, Facebook, Pinterest, and YouTube. Talk about a game-changer!
Even if you don’t have one of our WordPress themes, these templates can still make social media so much easier for whatever kind of business you run.
Final Thoughts
At Bluchic, we understand the struggles and challenges entrepreneurs face when it comes to consistent branding — especially when you’re doing everything on your own.
That’s why we’ve made it that much easier for you to create a cohesive branding experience across all of your online platforms with our matching social media graphics.
The best part? Just like our WordPress themes, these designed-to-match social templates are completely customizable. So, all those brand elements we were talking about earlier? You can quickly and easily customize your graphics in Canva with your own fonts, logos, colors, and more!
No more making your social graphics from scratch. We’ve already done it for you! Now, you’re already one step closer to a seamless branding experience that will take your business to the next level.