As a personal brand or service provider, it can be hard to write a copy for your website that sounds like you. On one hand, you want it to sound professional and helpful, but you want to avoid sounding too formal and stuffy. You also don’t want it to sound so friendly and casual that current and potential clients don’t take you seriously!
Here at Bluchic, we know how important it is for your website to be the truest reflection of your brand. To make it easier for you, we are sharing 5 tips that will help you create a website that sounds like you (and the customers you want to serve).
5 Tips to Make Your Website Sound Like You
1 | Talk it out
One of the simplest ways to evaluate if your website sounds like you is to read it out loud. Yes, we said read it out loud! You may feel weird or silly doing this exercise, but it can be one of the most helpful things to really assess if your website sounds like you.
We do this at Bluchic with our posts, blogs, and other resources, as it helps us figure out whether or not it sounds like something we would say. If you feel super awkward doing this alone, read your copy to your significant other or friend! They will be able to give you the best feedback regarding how your copy sounds.
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2 | Ask for a new set of eyes
Sometimes, after reading the same post or blog over and over again, the words might start to all melt together! Our advice? Get help from the people around you!
Share your post or blog with a trusted friend or biz bestie, asking them to read over your copy. They will be able to give you a fresh perspective and make suggestions you wouldn’t think of yourself.
We find this to be especially helpful after spending a lot of time editing the same thing. Having someone new take a fresh look at your work can be extremely insightful.
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3 | Survey your clients
The best person to ask if your website sounds like you? It’s not you — it’s your client! A client knows your website or other content fairly well, because it convinced them to work with you.
They’ll have a clearer grasp on your style, tone of voice, and how you approach your business, as they have been working and interacting with you directly. They’ll also be able to see gaps between what’s on your website and how you actually talk or serve them, so you can make more personalized updates.
A great way to do this? Send a survey! We love to send surveys to our current customers. The feedback we receive from those surveys tells us how our brand makes our customers feel, and what resonated with them.
You may be hesitant to ask your clients or customers about their experience with your brand, but they might actually love giving their honest (and helpful) feedback.You want a website that works for you… but right now, it’s just not. Could it be the voice you use? Too professional? Too casual? You can make your website sound like you with these 5 tips.Click To Tweet
4 | Consistent tone
If you want to build a business that people recognize and trust, it starts with consistency. Consistency in sharing value, consistency in imagery, and consistency in the words and voice you use.
It can be confusing for the reader if one of your posts sounds very upbeat and energetic with lots of punctuation and expression, and then the following post contains snooze-worthy stats with little to no emotion.
We really believe that having a consistent tone of voice in your website, social media, newsletters, and more can really help bring your business’s personality to life. Being consistent in this way can also give customers or clients a clear picture of who you are and why you do what you do.
Bottom line: Be sure you are using similar language and expressions throughout your website to create a consistent brand.
5 | Ask questions
Did you know that one of the best ways to connect more with website visitors is to ask questions? … See what we did there!?
Asking questions creates a ton of engagement with your website visitors, as it creates a conversation with them (rather than just talking to them). Think about how you would talk to a potential client or customer on the phone: There would be more questions and answers, right?
As you edit your website copy, be sure to engage with your readers with plenty of questions, self-identification (“That’s so me!”), and self-reflection.
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Making your website sound like you might feel impossible, especially the more you mess around and rewrite things. Instead of messing around with it more, take a step back. Ask for a new set of eyes to review, and ask for opinions from people who know you and your business.
Once you’ve got that done, you start using a more consistent voice in all your website content and copy, so it finally feels like you.
It also helps to have a WordPress theme aligned with your particular business, so you don’t have to worry that the design doesn’t feel like you. Our WordPress Themes make it simple and easy for you to get right down to business and begin creating a website that sounds just like you.