Growing a business is hard. Really hard. And as business grows, it gets even harder.
It gets especially difficult to consistently stay organized as your task list grows longer and longer. And don’t even get me started on overwhelm!
Growing a business is a constant balance of prioritizing your to dos, not allowing yourself to get overwhelmed, and increasing your revenue. Sounds impossible, right?
It doesn’t have to be.
After being in business for over 6 years we’ve learned a thing or two about how to grow a business while also staying on track and not getting too overwhelmed.
Below is the fool-proof strategy that we follow day in and day out to stay organized, beat overwhelm, and grow our business. We hope you enjoy!
The Fool-Proof Strategy To Effectively Growing A Business
1 | Get everything out of your head
First things first: you have got to get everything out of your head!
When I’m feeling my most overwhelmed, it’s because there’s a million and two things swimming around in my head.
Personal to dos, business tasks, appointments I need to make, things I’m worried about, bills I need to pay…the list goes on and on! Can you relate?
When you’re stressed and overwhelmed, there’s a tornado of thoughts that are whirling around in your head that’s difficult to stop if you keep it all in there.
If you take the time to write down all of your thoughts, to-dos, and worries, you’ll start to feel less overwhelmed and can create a plan of action for each thought.
This is often called a brain dump and it is immensely helpful.
Try spending 10-15 minutes every morning writing down everything on paper that in your head. Then you can move on to the next step!
Want to know the one thing that holds most entrepreneurs back? Check out this blog post!
2 | Begin prioritizing your to dos
Now we need to prioritize those to dos! If we’re going to keep growing a business we need to prioritize!
All of the to-dos you listed from your morning brain dump you’re going to categorize into one of four categories:
- Urgent & important
- Urgent & not important
- Not urgent & important
- Not urgent & not important
This is called the Eisenhower Decision Matrix and is the key to growing a business.
Once you’re done with your brain dump, you can start to categorize items from your list into one of these four categories.
For example, let’s say you have these 4 tasks on your list:
- Write email funnel to promote your digital product
- Answer emails
- Do laundry
- Take your child to their summer camp
The categories I would put these tasks into would be this:
- Not urgent, important: Write email funnel to promote your digital product
- Urgent, not important: Answer emails (some emails can be important but most aren’t)
- Not urgent, not important: Do laundry
- Urgent, important: Take your child to their summer camp
You want to spend most of your time in the “not urgent, important” quadrant. These is the area that’s going to help you more forward in your business (and your life!)
Got a side hustle? Here are 5 ways to stay sane.
3 | Know how to manage your energy
Energy management is somewhat of a new concept people have begun to discuss more and more.
The concept is simple: you should be managing your energy and not your time. The number of hours in a day is fixed, we all only have 24 hours in a day.
But if we maximize our energy, we can bring our best performance to whatever task we’re working on and can achieve maximum results. The best way to keep growing a business if you ask me!
Here’s the thing to remember: we have to be realistic with what our own lives look like and not compare to other people.
We all have different priorities. Some of us have children, some of us do not.
Some of us have pets, others don’t.
Some of you may have 9-5 jobs, others may be doing your business full-time.
You need to be realistic about how much time you have and you need to really know yourself for this to work.
- When are you most energized throughout the day?
- When do you have pockets of time available to you?
- What obligations do you have that you need to attend to?
Itemize your tasks from your brain dump list and note how much energy they take.
For example, answering emails may take less energy than writing a new blog post. So you should write your blog post when you have the most energy.
Or maybe it’s vice versa! That’s why you need to know what drains your energy and when you’re most focused.
Here’s an article from The Muse that gives 5 tips on getting started with energy management.Learn the fool-proof strategy to effectively growing a business (without the overwhelm!)Click To Tweet
4 | Start delegating
We know not everyone is at a point in their business where they can hire someone but there are probably things in your personal life you can delegate too! You’re a girl boss growing a business and you need to take some tasks off your plate.
Here are some examples of things you can delegate at home or in business
Things to delegate at home:
- House cleaning
- Meal prep/meal delivery
- Automate bill payments
- Yard care
- Pet care
Things to delegate in business:
- Social media creation & scheduling
- Ghostwriting for blog posts, email newsletters, landing pages, etc
- Website updates
- Social media graphics & stock photography
- Project management
- Emails / customer service
- Website design (check out our WordPress theme shop for easy to implement templates!)
The point isn’t to try and start delegating and outsourcing everything at once. Pick and choose one or two things to get started.
Be creative! Maybe a kid in the neighborhood is looking for extra work and can mow your lawn and walk your pets for cheap. Or maybe you do a meal prep once a month with a friend and you exchange meals.
The opportunities are endless. All you need to do is ask for help!
How to know when to hire a professional to customize your WordPress theme
5 | Stop multitasking
Full disclosure: This one is still a work in progress for me. Just want to be real with you all!
There’s been so much research on how multitasking doesn’t work, yet almost all of us do it. What is up with that?!
Our brains are not able to focus on multiple tasks at once and our productivity is reduced significantly when we try to multitask.
The secret to growing a business in a consistent way is focusing on one task at a time, (preferably something in the not urgent, important category!), completing it, and moving on to the next task.
What you should do instead of multitasking is monotasking. The Productivity Paradox podcast has an episode all about monotasking, check it out!
Growing a business is tough stuff. It’s difficult to continuously stay motivated and the rollercoaster of entrepreneurship is real.
We hope after reading this blog post and implementing our suggestions you’ll feel encouraged and determined to power through the hard times so you can finally reap the rewards of being a successful small business owner!
We’d love to know if you’ve implemented our tips. Leave a comment on this Facebook post to let us know how it’s going!