As a small business owner or entrepreneur, you know it can be challenging to get your social media follower to do more than just…well, follow you. But each follower presents ample opportunity to grow your business and boost sales. So, how exactly do you turn social media followers into customers?
Here, we’re sharing our best tips for converting followers into customers and long-time brand loyalists.
5 Tips to Turn Social Media Followers into Customers
1 | Create an awesome opt-in
Going directly from follower to customer is often a huge jump — one that’s really challenging to make. That’s why it’s best to find a middle ground with a hard-to-resist (and free!) opt-in. This way, you can secure their email addresses first and start to build brand loyalty and trust from their email inbox, not just their Insta feed.
Whether you create awesome freebies like a resource library or free challenge, make sure you’re providing value to your subscribers. Once they see first-hand the amazing resources, products, and services you provide, converting them into a customer will be that much easier.
Related post: How to Make an Opt-in Your Audience Actually Wants
2 | Promote a giveaway
Another way to secure quality leads? Hosting a giveaway! Not only will you generate buzz around your brand, but you can boost your following at the same time.
Instead of asking your followers simply tag a friend or follow other accounts, you can have them become a subscriber. That way, you’re generating more quality leads you can continue to nurture — not just temporary ones who are only in it for the giveaway. Don’t get us wrong: Free brand promotion is always great. But adding an opt-in step? Even greater.Now that you’ve built a strong following on social media, it’s time to turn them into brand-loyal customers. Here are the 5 things you need to do to make that happen.Click To Tweet
3 | Host a webinar
95% of marketers say that webinars are crucial to their marketing strategy and can generate anywhere from 500 to over 1,000 leads. Even if you start by hosting a free webinar, you’re still growing your email list from those who sign up to attend. The webinar itself also offers tons of opportunities to get your followers to convert.
First, you can offer an exclusive buy-in at the end of your webinar, then send out another reminder day or two afterward. Create a sense of urgency by letting them know the offer won’t last long and is only available to webinar attendees.
Next, once your webinar is launched, you can repurpose it! Be sure to record your first webinar and stay clear of any time-sensitive references. Then, you can ‘host’ it as many times as you want in the future, letting it grow your email list for you!
4 | Develop a sales or tripwire funnel
Like we mentioned earlier, it’s tough to get your audience to jump directly from follower to customer. That’s why it’s crucial to build a sales funnel, so you can ease followers into a relationship with your brand that makes them want to buy. But how exactly do you build a funnel? We can help!
With our Sales Funnel Templates, you can create high-converting landing pages in less than a day. Whether you’re promoting an online course, a webinar, a retreat, or whatever your specialty is, a successful sales funnel page can make all the difference.
Tripwire funnels are also an amazing tactic to get buy-in from your audience. With these templates, you can create a free or low-cost offer as an opt-in for your followers. Once you secure their email, the ‘tripwire’ is activated, and subscribers are directed to an exclusive, hard-to-resist upsell. Even if they don’t bite, you still have their email address, which is more than you had before!
Related post: Tripwire Funnels: What They Are & How to Use Them
5 | Launch an affiliate program
Affiliate marketing is a win-win-win: A win for you, a win for customers, and a win for the people and brands you work with. Why? First, when you invite followers to become an affiliate, you’re actually converting them into customers.
Then, as customers, they’ll promote your business to their followers, boosting the likelihood that they will become customers (or subscribers, which is a win, too!). Just make sure you create a really strong swipe copy for your affiliates to showcase value and authenticity.
Pssst… did you know you can become a Bluchic affiliate?
You’ve done the hard work of building a strong following on social media. Now it’s time to convert them into brand-loyal customers!
More often than not, that journey starts with a creative opt-in to get their foot in the door. Once you do that, you can strategically cultivate customers and watch your business grow even more successful!