Selling a digital product requires more than just developing all the content and adding a price. It goes way beyond that, from marketing your new offer on social media to creating funnels for the post-purchase period. And of course, you can’t forget about the product page itself.
In fact, mastering the sale all lies in creating a great page for your digital product. But you don’t just want to create a page to attract people to your offer. You want to create one that converts people, too.
In this post, we’ll show you how to do that and give you the rundown of our best tool for creating a high-converting digital product page effortlessly!
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1 | Create Value-Based Digital Product Descriptions
Product descriptions are arguably the most important part of your high-converting digital product page. They bridge the gap between buyer interest and conversion. This is your space to tell people why they should buy your digital product.
But instead of focusing on the features, even if they are helpful to know, focus on the benefit your product can offer your buyers. People don’t buy the bells and whistles — they what they think can help them solve whatever problem they have.
For example, you can say your digital product has a checklist inside, but what does that checklist help people do? Help them organize their thoughts after a busy work day? Ensures they don’t miss a single step during a mission-critical project? Let them know!
It’s all about communicating the value the product can bring to them — so use this space wisely.
Related post: A Step-by-Step Guide to Turn Your Services Into Products
2 | Use Price Anchoring to Communicate Value
If pricing makes you nervous — mostly because you’re worried it might be too high — try changing up the way you present it. Try price anchoring!
You want to make sure people understand the true value of what they’ll get, and presenting pricing with an anchoring technique can help you do that.
For example, this could look like:
- 1 checklist (value: $15)
- 15 stock photos (value: $99)
- 10 Canva customizable Canva templates (value: $75)
- Your total: $100 for all three!
It’s a great way to help people visualize what your product could cost, what it actually does cost, and what kind of value they’re getting from it.
Related post: A Step-by-Step Guide to Turn Your Services Into Products
3 | Don’t Forget the Social Proof
Social proof is one of the most effective ways to market your digital products. Trusting a brand before you buy is HUGE, and seeing other customers raving reviews is a great way for new buyers to feel confident about their purchases.
Depending on what you sell, you could include reviews and testimonials to showcase key features. Another option is to add a case study or success story, which can work well for products with a higher price point or more detailed features.
And the more social proof — the better! Don’t be afraid to show off the good things people are saying about your offer.
Related post: 4 Ways to Collect and Share Testimonials to Increase Your Conversion Rate
4 | Keep Design in Mind
Overall, you want to have an organized, easy-to-navigate, product page. This will keep your customers from getting confused or fighting with a layout that’s hard to read. When this happens, people tend to lose interest and exit the page.
But when you keep it clearly laid out, they can get what they need quickly — and if they’re warm leads, that means getting to check out much faster, too!
Having a well-designed page also helps you establish trust and brand recognition. This will give your customers an added layer of comfort knowing they’re purchasing from a legit business they know can help them!
Related post: How to Design a High-Converting Sales Page
Final Thoughts: High-Converting Digital Product Page
Overall, you want your product pages to have as much value-packed information as possible. That way, buyers are sold as soon as they see your product!
But if you’re unsure your high-converting digital product page has what it takes to convert leads, we can help!
Our Product Page WordPress Templates, available in 10+ beautifully designed themes, can help you showcase your digital products in their best light and make selling them easier than ever.
All you need to do is grab your template, customize the design to match your brand, fill in your copy, and you’ll have a best-seller on your hands in no time! See all the Add-on Templates here!