We’ve talked before about how to build a high-converting sales funnel that brings in new leads and nurtures them into paying clients. But designing the funnel itself is just one part of the process.
Once you know how you want your funnel to work, you need to design the pages for your website. And one of the most important web pages your funnel needs is a landing page for the product you’re trying to sell.
What does a high-converting landing page look like? How should you showcase your digital products to encourage more sales?
We’re here to help you figure it out. We’ll talk about the basic elements that a conversion-focused landing page needs and then look at some examples you can use for inspiration as you design your own landing pages.
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The Basics of a High-Converting Landing Page
A well-designed landing page should showcase all the best features of your product in a strategic way. It’s also crucial to consider user experience and design a page that encourages visitors to stick around and engage with your content. Focus on these areas:
- Visuals: Graphics, videos, and images help capture a visitor’s attention and show them what they can expect if they purchase your product.
- Copy: Clear, compelling copy highlights the benefits of your digital products and conveys the essential details without an overwhelming amount of information.
- Social proof: Testimonials, case studies, and social media comments prove that your products live up to expectations and provide the benefits you’re promising.
- User experience: Clear navigation, mobile-friendly design, easy-to-use forms, fast loading speeds, and privacy assurances all help visitors feel comfortable exploring your website.
- Urgency: Encourage your visitors to take quick action (make a purchase, join your email list, etc.) by building urgency without resorting to sketchy “scare tactics.”
- CTA: Prominent buttons with a strong, concise call to action make it easier for your visitors to take the intended action, like making a purchase.
By integrating these aspects into your landing page, you can give your funnel a better chance of attracting new visitors who are excited about your products and ready to purchase them.
Related post: 6 Landing Page Tips to Explode Your Business Growth
Landing Page Example #1: Steph Taylor’s Podcast Course
First up, let’s take a look at the landing page for Steph Taylor’s podcast launch plan.

The copy is clear and concise, with gentle color-coded highlights to draw attention to specific words and phrases.
There’s a simple pitch about the podcast course followed by a clear description of benefits that come with having a podcast. Then the page highlights some of the most common pain points (that the course addresses) and showcases Steph’s expertise and experience.
Further on, there are testimonials and details about what’s inside the course (along with an eye-catching mockup that shows visitors exactly what to expect). Throughout the landing page, there are easy-to-see CTA buttons with clear copy.
The FAQ section at the bottom of the page inspires more confidence and addresses the most common concerns that potential buyers have. And the entire page is visually appealing with clear, consistent branding, plenty of white space, and easy-to-read text.
Related post: How to Visually Grow Your Brand Past Your Logo
Landing Page Example #2: Glo
Glo is an online yoga and wellness platform that offers users live and on-demand classes.

This landing page features gorgeous visual images that help potential customers imagine how they’ll look and feel when they commit to taking fitness classes.
The copy tells users exactly what they get: thousands of live and on-demand classes featuring a range of workout styles. Scrolling down the page leads to more details about customizing your practice.
We also love how the featured image features a user following the online class. It’s a compelling visual that shows potential users how easy it could be for them to work out at home while still getting the benefits of learning from a professional.
The landing page also features social proof in the form of three succinct testimonials with an eye-catching yellow background that captures attention. The bottom of the page makes it easy for visitors to join the email and/or text list, giving Glo the chance to nurture them into customers down the road.
Related post: A Step-by-Step Guide to Turn Your Services Into Products
Landing Page Example #3: Workshop Wins
Sometimes a quick, straight-to-the-point approach works wonders, as we can see on the landing page for Gemma Bonham-Carter’s Workshop Wins course.

The entire “above the fold” area is a compelling, straightforward pitch for the copy with a clear CTA. It might seem like a bold strategy, but we’re guessing it’s the right approach for a target audience that’s looking ready to start creating a profitable workshop right away.
Scrolling further down the page leads to a full section of social proof (with another CTA button) and copy that speaks to three main pain points. As we scroll further, we get more details about the results the course offers and a gorgeous mockup of various elements.
We love how this landing page features clear details about what’s included along with a bio section that showcases Gemma’s experience and skills. The valuable bonuses and “today’s price” feature help create urgency, and the money-back guarantee builds trust with prospective customers.
Landing Page Example #4: Look Legit Copy
The right branding can make a landing page memorable and effective. Copy Posse’s Look Legit Website Toolkit landing page features bold colors and an embedded video that’s sure to capture a visitor’s attention.

Bright colors, casual photos, and cartoon-style graphics all work together to create a powerful brand that exudes confidence. Visitors who are looking for help to improve the copy on their own sites get a taste of exactly what conversion-focused copy looks like.
The page also features a clear description of what’s included in the toolkit, with highlighted value propositions for each section. Included bonuses encourage visitors to purchase right away, and the FAQ and social proof sections help potential customers feel more confident about buying.
Related post: How to Use Testimonials to Drive Conversions
Landing Page Example #5: Tom Hirst’s Freelancing E-Book
The landing page for 10 Steps to Becoming a Better Freelancer is similar to the Workshop Wins example in that it’s straightforward with an above-the-fold CTA. But the branding, design, and copy approach feel very different.

We like that we can see the list of topics right away. The dual CTA buttons are also interesting — one leads to a sales page and the other scrolls farther down the landing page. It’s a strategic way to encourage visitors to make an active choice instead of just mindlessly scrolling.
The site goes on to address pain points, tease the 10 principles in the book, and share the author’s bio. The lack of visuals and graphics may seem boring, but this type of branding works well for some audiences — especially struggling freelancers who are looking for a quick, effective solution.
Related post: 5 Steps to Creating and Launching Digital Products That People Actually Want to Buy
Final Thoughts
A landing page is more than just a description of your digital product with a “buy now” button. It’s a crucial element of your funnel and your chance to make a fantastic first impression on visitors.
By focusing visuals, copy, and the user experience, you can encourage visitors to spend time browsing the page — giving you more time to make a sale. A clear CTA button encourages visitors to take the action you’re hoping for.
If you’re ready to design a beautiful, effective landing page for your digital products, we can help. Our customizable landing page templates pair gorgeous designs with strategic features and save you the time and hassle of creating a page from scratch.
No need to spend hours coding or pay a professional thousands of dollars. Just choose your favorite funnel template and use the free Elementor tool to customize landing pages for your brand and products. Upload to your site and watch your conversions grow! Shop our full line of funnel templates to get started.