Have you been wanting to increase your reach online but don’t want to spend more time and energy to do it? If you ask the average person if they could have more of anything in life, they would most likely say time and/or energy.
We all want more time and energy in our days.
If I only could get one more thing done!
If I only had one more hour!
If only I had more energy to do XYZ!
I’m sure we’ve all been guilty of thinking or saying these things, but yet…we can’t create more time. But we also want to increase our reach online. How can we do so without sacrificing more of our time and energy?
We all only have 24 hours and I want to spend my time wisely, not always scrambling around to the next thing to check off my to-do list.
As business owners, we obviously want our business to grow and thrive, but we also don’t want to sacrifice family time or stay up all hours of the night to get things accomplished.
In today’s post, we share how you can increase your reach without sacrificing more time or energy.
How To Increase Your Reach Without Sacrificing Your Time & Energy
1 | Dive into Google Analytics
You have to be tracking your efforts so you can make educated decisions on where you should spend your time, and that’s why we rely on Google Analytics to tell us what does and doesn’t work.
We did a huge Google Analytics analysis a few months ago, and it showed that our biggest referrals (that led to purchases) were: organic search, referrals from other sites, and Pinterest.
We were pumping out content on Instagram and feeling overly tired (does anyone else feel this way about Instagram?) but the data showed we weren’t getting much return on it. Hence, we stopped feeling pressured to post every day.
Focus on what gives you and your business the biggest return and don’t worry as much about the rest. That doesn’t mean you have to completely give up on all of the things that aren’t giving you a huge return, but you should be mindful of where you put your energy.
To truly increase your reach, you need to know what works for your business, not everyone else.
2 | Know when you’re most productive
Some people are night owls, others would rather get up at the crack of dawn to start working. Whatever works for you, do that and don’t pay attention to what everyone else is telling you.
Yes, there are hundreds of articles out there about how being a morning person will basically cure all of your troubles and worries (ha, yeah right) and you’ll be such a better person if you get up at 5 am.
But I don’t agree. You don’t have to be a morning person to be your most productive self. Why force something that doesn’t happen naturally? If it doesn’t work for you, stop trying to force it and go with what feels the best.
It’s also important to consider the stage of life that you’re currently in and embrace it. For example, we have a toddler right now so our schedule and work patterns look different than they did 4 years ago…and that’s okay.
Everything has a season as Lara Casey says. Embrace the season that you’re in and do what feels good.
Related post: 4 Ways To Promote Your Business That Will Give You A Big Return on Investment
3 | Know your purpose & goals
Knowing your purpose and goals for your life and your business will help you be laser-focused in on the tasks you need to do to improve your life or grow your business.
We find that physically writing down your purpose and your goals help indoctrinate them even more into your mind.
Read this piece of paper every morning. Tape it to your wall, have it on your phone, do whatever you need to do to constantly remind yourself of your purpose and the goals you have. This will help you stay on track and work on the priorities that are the most important, which in turn helps you increase your reach and keeps you energized.
Don’t know how to define your purpose or goals? Check out this article to get started.
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4 | Only try one new thing at a time
It can be so hard to narrow down from #allthethings you want to do in your business and your life. We have big dreams and aspirations for our business and our life together, but we can’t do it all at once.
We have about a million product launch ideas, ways we want to cultivate our past customers, updates we want to make to our site and more but we can only focus on one thing at a time.
We’ve found that to truly increase your reach online, you must focus on one project at a time instead of trying to launch 17 new things all at once.
We largely credit our successful launch of our Canva Social Media Templates to truly only focusing on that launch and not trying to launch anything else at the same time.
Remember, good things grow slow. It’s okay to take it one step at a time.
Related post: 6 Reasons Why Your Blog Posts Aren’t Getting Shared (And What To Do About It)
5 | Automate and outsource
Finally, the last step to take to increase your reach is to automate and outsource. As business owners, we can’t do it all. It’s physically, mentally, and emotionally impossible to do it all. Automating tasks that are important, yet don’t need our supervision and outsourcing tasks that we don’t enjoy doing or aren’t the best at have helped us immensely in growing our reach and audience.
Here’s a list of tasks we automate:
- Pinning on Pinterest with Boardbooster
- Resharing old blog posts on Twitter using Social Jukebox & Recurpost
- Automatically add customers who purchase our products into a separate email list
- Automated email series to subscribers once they sign up for our email newsletter
And here’s a list of things we outsource:
- Stock photography: SC Stockshop, Pretty Profit Society, and Haute Chocolate are a few favorites.
- Marketing strategy: We work with Brittney Lynn to help us with all things email newsletters, affiliate management, and marketing strategy.
- Business strategy: We worked with Nevica Vazquez at the end of last year/beginning of this year to help us with overall business strategy.
Almost all of us desire to increase our reach for our businesses, but it doesn’t have to come at the sacrifice of using more of our time and energy.
Hone in on your priorities for both your life and your business and keep those at the focus of everything you do. Everything else will fall into place!