You’ve written an amazing blog post, full of actionable tips and advice that is perfect for your target audience but it’s not getting the attention you think it deserves when you publish it.
What’s a girl boss like you to do?
We compiled all of the tasks you must do before AND after you publish your blog post so your content will get in front of the right audience and start attracting new readers to your site.
Disclaimer: This post contains affiliate link. This means we will earn an affiliate commission if you click and/or make a purchase through the link (at no extra cost to you). And of course, we only recommend the products that we love and have used ourselves.
The 14 Tasks You MUST Do Before & After You Publish Your Blog Post
Before Publish Your Blog Post
1 | Outline your post
Any great blog post starts with an outline. We never publish a blog post that we wrote 5 minutes before publishing. Our process for writing a blog post goes something like this:
- Outline topics we’d like to include
- Sleep on it
- Draft the post
- Sleep on it again
- Make edits & add in relevant links
Often what we’ve outlined while transform into an entirely different topic and that’s okay. That’s where our best pieces of content come from.
Related Post: How We Plan Our Editorial Calendar (+ Tips On How To Plan Yours Too!)
2 | Create + add swoon worthy social media graphics
You all know we were going to include this important task!
If you can’t tell, we’re obsessed with amazing branding and if you aren’t creating gorgeous social media graphics to go with your blog posts you won’t be getting much traffic.
Your content may be awesome, but if you don’t have quality social media graphics to go with your referral traffic will be zero.
People like sharing attractive, eye-catching graphics because, well…they want their feeds to be attractive and eye-catching!
If you struggle with creating stunningly swoon worthy social media graphics, check out our easy-to-edit Canva Social Media Templates!
3 | Optimize your post for SEO
Gals, this is a MUST do before you publish your blog post! You have to pinky promise me you’ll do it. You will? Okay good 🙂
In all seriousness, SEO is so important to growing your audience. In fact, organic search is our highest referral to our website.
Here are a few tips on improving your SEO:
- Make sure you’re using your keywords and keyword phrases 10-20 times throughout a blog post.
- Use your keywords in headings.
- Optimize your graphics by inserting the keywords as their titles.
- Add keywords to your alt text of your graphics.
- Update the URL of your blog post to include keywords.
Want more tips on increasing your Google search referrals? Check out this post on 5 forgotten ways to boost Google traffic on WordPress.
4 | Evaluate your headline
Your headline is one of the most important pieces of your blog post! If it’s not enticing enough to readers to click on, they won’t even see the amazing content you have to offer.
Have trouble with coming up with snazzy headlines for your blog posts? Use free tools like CoSchedule’s Headline Analyzer or the Advanced Marketing Institute Headline Analyzer to evaluate your headlines.
5 | Check your CTA
Your CTA, also known as your call-to-action, is key to getting readers to take the next step. We want website visitors to convert and a great CTA is what’s going to make that happen.
Tips on creating a strong CTA:
- Be clear & concise. Don’t use jargon!
- Focus on what visitors immediately benefit from.
- Don’t use passive words. You want people to take action!
Related post: 5 Almost Effortless Tricks To Make Sure Your Blog Posts Get Shared By Hundreds of People
6 | Proofread
We all make mistakes and many of us don’t like proofreading (#guilty) but if you want your blog post to go viral you can’t have tons of grammatical errors!
Use a free Google Chrome extension like Grammarly to help make proofreading a breeze.
7 | Change the meta description
Is it meta to talk about meta descriptions? 😂
But really, this is one thing a lot of bloggers forget to update and it could be costing you hundreds, if not thousands, of new visitors to your website.
The meta description is the snippet of info that Google pulls from each of your blog posts to briefly describe what the blog post is about.
Here is an example of one of ours:
As you can see, our keywords and a brief description of what this blog post is about pulls up whenever we search for that particular blog post in a search engine.
But Google doesn’t automatically pull that info, you need to edit it! Make sure you have the Yoast SEO plugin installed on your WordPress site. This plugin allows you to easily edit your meta descriptions for each post.
Related Post: Learn the WordPress SEO Basics to Help You Show Up More Online
8 | Link to relevant posts on your site
Linking back to other relevant content on your website encourages readers to stay on your site longer and also helps with SEO. It’s a no brainer and a must for any blog post!Check out the 14 tasks you MUST do before & after you publish your blog post from @bluchicClick To Tweet
After Publish Your Blog Post
9 | Share on all social media platforms
This may be a no-brainer, but once you publish your blog post you need to share it with the world, especially on social media!
Where you should share your blog posts:
- Pin on Pinterest
- Send a tweet on Twitter
- Share on your Facebook page and in relevant Facebook groups
- Update your Instagram
- Share on Instagram stories
- Post on LinkedIn
- Put into a recycled social media schedulers like SocialBee, SmarterQueue, or Tailwind
10 | Send your newsletter list an email
Everyone on your email list doesn’t see every blog post you publish, so it’s important to remind your newsletter subscribers that you published a new blog post!
An email newsletter is a good place where you can go even more in-depth on the subject that you posted about.
Remember: you want to offer extra value to your email subscribers, they’re your biggest fans!
Want to join our email list and get tons of fun freebies? Click here to sign up!
11 | Study Google Analytics
Two to four weeks after you publish your blog post, you should dive into your Google Analytics and see how the post is performing.
We recommend reviewing your Google Analytics at least on a quarterly basis (preferably monthly!) to see what blog posts are getting the most traffic, what posts convert the highest/lowest, where people drop off, and where your referrals are from.
We’re always tweaking and updating our content on our website. Your website is getting traffic from all over the web and you never know what blog post someone will land on first.
Related post: 6 Reasons Why Your Blog Posts Aren’t Getting Shared (And What To Do About It)
12 | Add to your email welcome series (if applicable)
If you have an email newsletter list (you should if you don’t, except don’t make the mistake that we did!), you might want to consider adding your blog post to your email welcome sequence series.
Not sure what an email welcome sequence series is?
Once someone signs up for our email newsletter, depending on what they signed up for, they’re automatically in a welcome sequence series so they get to know us and our brand a little better.
We share our top blog posts and best pieces of advice as well as share a bit about us personally so our email subscribers feel like they know us on more personal level.
It really helps with creating a strong connection with our email subscribers and encourages them to stick around for more.
And if you want to learn how to write an email welcome sequence, swipe the Ashlyn Carter’s email sequence template that she has used as a basis for clients like Jenna Kutcher and gotten up to 75% open rates with.
13 | Repurpose your post
Once you’ve published your blog post and it’s been out in the ethers for a while, it’s time to repurpose it!
We love repurposing pieces of content. There’s no sense in reinventing the wheel, especially since we have years of content here on our website.
Here are a few ways you can repurpose your blog posts:
- Take pieces of your blog post and share as an Instagram or Facebook caption.
- Create a YouTube video.
- Start a podcast.
- Create a free challenge or lead magnet.
14 | Revise when appropriate
Blog posts need to be reviewed and revised as time goes on because content can become outdated and incorrect.
With how often technologies and marketing techniques change these days, content creators (aka you!) need to make it a habit to go back and revise and edit their content when appropriate (especially if you continuously get a lot of traffic to particular posts!)
If you do these 14 tasks before and after you publish each one of your blog posts you are bound to start getting some serious traffic back to your website.
We know that this is a lot to take in but we’re firm believers in quality over quantity. If you’re overwhelmed by doing these tasks for each blog post, consider decreasing the number of blog posts you’re sharing.